There’s no denying the trademark of Anne Klein is standing strong through the test of time with its classic Jackie-O style America grew to love. However, without a fresh update, youngsters shied away from the line once so coveted, while striving to gain independence from the generations before them. It was time for the brand to […]
There’s no denying the trademark of Anne Klein is standing strong through the test of time with its classic Jackie-O style America grew to love. However, without a fresh update, youngsters shied away from the line once so coveted, while striving to gain independence from the generations before them. It was time for the brand to reinvent itself, not only to survive in a world where change is “the new black”, but to prove their classic style can be reborn in new ways. So the brand decided to stage a fashion show, which took place at the historic Pritzlaff Building.
As hundreds of curious fashion lovers waited for the show to begin, I took the moment to interview women from all walks of life on their thoughts on this changing American staple. I zeroed in on a young woman rocking a vintage pin-up look and asked her what she thought about Anne Klein in the past, and what she expected for the future.
“I usually don’t wear Anne Klein,” she said. “The style is a bit too stale and business-like for me. The greys, the blacks, you know? I hope to see more color and bolder prints.” One woman from a group of enthusiastic women in their late 60’s said she “loves Anne Klein’s classic and tailored look, however, a little face-lift would be nice!”
The show began with the brand’s new logo, a painted lion, representing strength and power, traits ever-present in the modern woman (also Klein’s astrological sign). The crowd was thrilled to see the brand attempt bright colors while staying true to its sophisticated and structured style. High necklines and a belted waist were accompanied by color blocking in a beautiful combination: navy blue and mint green, a look that arguably stole the show. A pairing of bright green slacks with a navy blazer was office appropriate but also fashionable enough to wear to a trendy lounge after work. Flowing printed dresses were worn with such elegance it was as if the woman was hovering instead of walking. The staples of Anne Klein’s brand were still available; the dress pants, the button up shirt, etc., but now they’re available in fresh new colors. Patterns were also present, like an artistic paint splatter or bubbles. The show ended with a bang, all the girls walking out with what will for sure be a must-have color combination this summer. Would you like to have a first hand look? See the video below!
The new collection is now available at Boston Store.
All photos and video courtesy of Anne Klein.