Milwaukee Magazine’s Newcomer’s Guide is the essential playbook for people starting their next chapter in our region. Thoughtfully designed and editorially driven, this guide helps new residents quickly feel at home, while introducing them to the people, places and services that shape everyday life here.
From first impressions to long-term connections, this is the new resource newcomers will return to again and again.
Who It Reaches
The guide is created for people at pivotal life moments:
- Individuals and families relocating from out of state
- Local residents moving into a new neighborhood
- Affluent homeowners in their first year in the region
What’s Inside
A curated mix of inspiration and utility, including:
- Inspiring stories about why our region is an incredible place to live
- Practical guidance for schools, healthcare, realtors, financial services and more
- A full look at local life, from dining and entertainment to sports and culture
Why Newcomer’s Guide:
Eases Transitions
Helps new residents navigate moving with trusted guidance
Builds Confidence
Provides trusted guidance for important local decisions
Drives Discovery
Introduces the best of the region, from services to experiences
Guides Decisions
Shapes where they go, spend and engage in their new community
Distribution and Advertising Opportunity
10,000 copies placed directly into the hands of new residents through highly targeted, trusted channels:
- Mailed to 6,000 affluent households who have purchased a home in the past 12 months (via the Greater Milwaukee Association of Realtors)
- Distributed through corporate relocation and HR departments
- Shared by realtors with new clients
Reach an audience actively deciding where to spend, who to trust and how to build their new lives.
Ad sizes available:
- Quarter page
- Half page
- Full page
Publication Date: January 2027