Pabst Brewing to Return to Milwaukee?

Rumor has it that the makers of Pabst Blue Ribbon could be back in the city where it all started as soon as 2016.

Photo by Mark Wahl
Photo by Mark Wahl

Rumors are swirling about Pabst Brewing Company returning some of its operations to Milwaukee as soon as next summer.

The company, which has gone through several ownership changes since leaving Milwaukee in 1996, completed its most recent sale to Blue Ribbon Intermediate Holdings (“a partnership between American beer entrepreneur Eugene Kashper and San Francisco-based TSG Consumer Partners LLC”) last November.

In January, the Milwaukee Journal Sentinel reported that new Pabst owner Eugene Kashper was “scouting locations” in Milwaukee to bring the brewery back to the city where it was founded. Kashper’s visit reportedly included stops at the former Pabst complex in Downtown Milwaukee.

Stay tuned.




Dan Shafer was the digital editor at Milwaukee Magazine. Dan joined the magazine as assistant editor in 2014 and wrote the November 2014 cover story, "Downtown Horizons." He's worked as a reporter at BizTimes Milwaukee and an editor at ThirdCoast Digest. Contact him at He's on Twitter @danshaferMKE.