Here’s What You Missed in Wisconsin This Week: Aug. 12

Aaron Rodgers gets psychedelic, the Miami Marlins owner parks his yacht in Milwaukee and more.

A Sweet Story in the Stevens Point Journal

In the midst of the relentless slog of bad news plaguing our world, the Stevens Point Journal had a nice little story this week. George Klimowicz, 89, and his wife Helen, 86, both wake up every morning and head to Sunset Lake. George, who has Alzheimer’s, straps on goggles and swims across the lake and back for a total of three-quarters of a mile while the weather allows. He shows no signs of slowing down, and Helen believes the routine, exercise and joy of being out on the lake are all helping him through the disease.  The couple, who have been together 61 years, have four children, nine grandchildren and one great-grandchild. “I’ve got so much to be happy about,” George told the Journal.

Wisconsin Racks Up Medals at the American Cheese Society 2022 Judging and Competition Awards

This week, the American Cheese Society revealed its favorite cheese curds during its 2022 Judging and Competition Awards. Cedar Grove Cheese of Plain, Wisconsin took home the curd gold, and Ron’s Wisconsin Cheese from Kewaunee took third. Our state netted 81 medals in the cheese competition, plus nine for butters and yogurts.

Also, it’s worth noting that the American Cheese Society website includes a demographic breakdown of its membership, and 3% of its 2,600 members are labeled as “enthusiasts, who are mainly consumers.” That means about 78 people just love cheese so much that they paid $175 dollars to join a society about it.  That is just phenomenal.

(Note that this contest should not to be confused with the World Championship Cheese Contest, which is an entirely different contest, which also happened to be attended by one of Milwaukee Magazine’s top reporters who wrote a characteristically hilarious and not remotely self-indulgent story about it, linked here.)

Wisconsin’s Indie Bookstores Rebound

Bookstores were one of many small businesses to get smacked by 2020, with sales falling 30% that year. But this week, WPR published some good news. Nine new bookstores opened in Wisconsin since March, 2020, including Milwaukee’s own Rooted MKE. This is great news, and maybe is a sign that technology’s inevitable trampling of all things good and beautiful isn’t as inevitable as it seems.

Malört Fest Is Back

Jeppson’s Malört is a lot like life. Bitter, painful, gross, merciless to the weak, cruel to the kind-hearted, and in the final analysis, a horrific mistake. The liquor, which tastes like sweaty feet, enjoys a cult following among Chicagoans and other masochists. In 2019, Ray’s Growler Gallery hosted an event for these folks called Malört Fest. And it’s finally coming back for a second go-around this year, on Aug. 27 from 3-10 p.m. The Brewers are playing the Cubs, so those Malört-loving Chicagoans will have a place to glug their ungodly witches’ brew both before, during and after they lose to the Brewers. Ray’s Growler Gallery is great, and we hope the event is a success, but there’s just no way a drink that tastes like it was scooped straight from a taxidermist’s waste bucket goes in the Ups column this week.

The Miami Marlins Owner Parked his “Super Yacht” at Discovery World

This week, a $70 million big ol’ boat docked next to Discovery World. The folks at the Milwaukee Business Journal got to digging and found that it belonged to Marlins owner Bruce Sherman, who was in town after the Cubs-Marlins series in Chicago. Nothing against the Marlins or people who own yachts the size of small island nations, but I am livid that he found lakefront parking that easily. Takes me 20 minutes in my 2003 Honda Accord.

Writing About Aaron Rodgers Every Week

When looking for news items to include in this column, I search for quirkiness – weird little stories that mesh well with my jocular, humorous, some might say charmingly unhinged, tone. And because of that I’ve written about Aaron Rodgers about 80 times over the past year and a half. Because he just won’t stop doing weird stuff. Dressing like Nicolas Cage, getting intercepted by a college kid, tattooing himself with creepy symbols. And when I went searching for stories to fill this week’s column, guess what I found. Aaron Rodgers did ayahuasca. He talked about it on a podcast this week, and the NFL had to come out and say that he didn’t violate the league’s drug policy. For those of you who haven’t seen the face of God, ayahuasca is a powerful hallucinogen. I can only hope that Rodgers talked to the spirit of Vince Lombardi and figured out how to win us another Super Bowl.




Archer is the managing editor at Milwaukee Magazine. Some say he is a great warrior and prophet, a man of boundless sight in a world gone blind, a denizen of truth and goodness, a beacon of hope shining bright in this dark world. Others say he smells like cheese.