We Tested Milwaukee’s Classic Frozen Custards; the Winner Might Surprise You

We Tested Milwaukee’s Classic Frozen Custards; the Winner Might Surprise You

These frozen treats are the cream of the crop, according to our unbiased newbie taste tester.


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Milwaukeeans don’t play about their favorite frozen custard spot. For most, the best stand is either the one closest to them, or where they hold the fondest memories. As a recent transplant, I can throw that sentimentality out the window. I swung by five popular spots – Kopp’s, Leon’s, Gilles, Oscar’s, Culver’sand ordered a single-scoop dish of vanilla, no toppings.


It’s time to pick your Milwaukee favorites for the year!

 

I judged on flavor, texture and meltiness. The results? Culver’s ranked last, perhaps unsurprisingly – a reliable choice but lacking the oomph of the others. The heavyweight Kopp’s came in fourth, marked by a remarkable thickness but marred by a weaker flavor with a lingering aftertaste.


RELATED READS: ASK MILMAG: WHAT’S YOUR FAVORITE SPOT FOR CUSTARD?


Leon’s pulled third with a smooth, creamy custard that was also quick to melt. Oscar’s in second matched Kopp’s in thickness, but with a richer vanilla flavor. But the oldest was the greatest. Gilles (est. 1938) excelled on all levels: luscious, creamy, cold and irresistible. And, as it turns out – I swear, the fix was not in –Gilles is closest to my house.  


This story is part of Milwaukee Magazine’s September issue.

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Evan Musil is the arts & culture editor at Milwaukee Magazine. He quite enjoys writing and editing stories about music, art, theater and all sorts of things. Beyond that, he likes coffee, forced alliterations and walking his pug.