A Mega Food Hall Is Set to Anchor the Former Grand Avenue Mall

3rd Street Market Hall will offer more than 20 diverse food vendors and form part of a larger development called The Avenue.

If you think the “food hall” is the new wave in dining, you’re on to something there.

Plans were revealed today for the transformation of the old Shops at Grand Avenue. Besides office spaces, apartments and new retail, The Avenue (as this development is named) will include a 35,000-square-foot food platform called 3rd Street Market Hall, which will be on the street level and feature more then 20 vendors that, per the press release, is supposed to reflect the cultural and ethnic diversity of our area. The hall with also include a special event space. It’s slated to open in 2019.

Rendering of food vendors at 3rd Street Market Hall

“This is much more than just another food hall,” says SURG Restaurant Group’s Omar Shaikh, a partner in the market hall.

(On the East Side, Crossroads Collective, a “micro” food hall in the former Oriental Pharmacy space on Farwell and North is opening the week of Dec. 17.) 

Six of the 20-plus food-and-bev vendors at 3rd Street Market Hall have been named: 




Ann Christenson has covered dining for Milwaukee Magazine since 1997. She was raised on a diet of casseroles that started with a pound of ground beef and a can of Campbell's soup. Feel free to share any casserole recipes with her.