Photo by Adam Ryan Morris
Milwaukee’s “Tannery Row” is taking shape with the ownership change announced today at Trocadero Gastrobar (1758 N. Water St.). The restaurant’s new owners opened the British watering hole Red Lion Pub a few weeks ago in the former Brocach Irish Pub (1850 N. Water St.; once known as Five & Ten Tavern). The partners plan to keep the new Trocadero –whose original owners, Lowlands Group, also run Café Hollander, Benelux Café and Café Centraal – indistinguishable from the old. Same menu, same staff. When a new menu is rolled out in spring 2015, it will retain its French casual feel. Trocadero’s second-floor bar, Red Star, will also operate as usual. Moving forward, the new owners say they will reinforce the branding of this British/French Tannery Row. Come summer, the restaurants will host a European car rally featuring British and French autos. Trocadero, closed briefly for the transition, reopens Thursday, Dec. 18 at 5 p.m. For more on Red Lion Pub, click here.
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