Sass from the Stacks

Luddites rejoice! Milwaukee Public Library billboard designs that created a minor stir are now available on t-shirts, iPad cases and upon other merchandise. The literacy campaign, a pro bono gig by Lamar Advertising, chafed a few new-media prophets (“it’s sort of a negative message,” said one blogger) but, we would hazard to guess, brought a smile to someone – someone, in a room, with book. Score one for bibliophiles, who are increasingly under-represented. The campaign subverts social media logos, lest we forget that the true sum of human knowledge and understanding lies trapped in the written – and, often, printed…

Luddites rejoice! Milwaukee Public Library billboard designs that created a minor stir are now available on t-shirts, iPad cases and upon other merchandise. The literacy campaign, a pro bono gig by Lamar Advertising, chafed a few new-media prophets (“it’s sort of a negative message,” said one blogger) but, we would hazard to guess, brought a smile to someone – someone, in a room, with book. Score one for bibliophiles, who are increasingly under-represented.

The campaign subverts social media logos, lest we forget that the true sum of human knowledge and understanding lies trapped in the written – and, often, printed – word like a spirit in a crystal cage. Facebook’s is made into, “putyourfaceinabook.” YouTube’s becomes, “YouCouldBeReading.” And Twitter’s font is approximated to spell, “140 characters? Try millions!” [ed.’s note: exclamation added for emphasis]

Buy tote bags, laptop skins, infant onesies, etc., here.

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Matt has written for Milwaukee Magazine since 2006, when he was a lowly intern. Since then, he’s held the posts of assistant news editor and, most recently, senior editor. He’s lived in South Carolina, Tennessee, Connecticut, Iowa, and Indiana but mostly in Wisconsin. He wants to do more fishing but has a hard time finding worms. For the magazine, Matt has written about city government, schools, religion, coffee roasters and Congress.