Luddites rejoice! Milwaukee Public Library billboard designs that created a minor stir are now available on t-shirts, iPad cases and upon other merchandise. The literacy campaign, a pro bono gig by Lamar Advertising, chafed a few new-media prophets (“it’s sort of a negative message,” said one blogger) but, we would hazard to guess, brought a smile to someone – someone, in a room, with book. Score one for bibliophiles, who are increasingly under-represented.
The campaign subverts social media logos, lest we forget that the true sum of human knowledge and understanding lies trapped in the written – and, often, printed – word like a spirit in a crystal cage. Facebook’s is made into, “putyourfaceinabook.” YouTube’s becomes, “YouCouldBeReading.” And Twitter’s font is approximated to spell, “140 characters? Try millions!” [ed.’s note: exclamation added for emphasis]
Buy tote bags, laptop skins, infant onesies, etc., here.