Have you developed a bizarre and whimsical flying device with which to launch yourself off of a large ramp and into the waters of Lake Michigan? Up to this point have your attempts to use this device resulted in dismissal, ridicule, or even legal issues? Well, now you’re in luck.

Red Bull is coming to town, and it’s about to get crazy.

The energy drink company just announced that it’s bringing Flugtag to Veterans Park on July 16.

FLYING LIMONE perform during the Red Bull Flugtag 2021 in Vienna, Austria on September 26, 2021; Photo courtesy of Red Bull

Flugtag is a Red Bull event, in which up to 60 competing teams craft homemade flying machines and then launch them off a flight deck over the water. They are then judged on the creativity of their machine’s design, its success or failure to launch, and the distance of their flight.

This usually results in a colorful, wacky show full of strange winged men leaping off ramps and clumsy contraptions tumbling into the water. As of today, the longest flight was set in 2013 by a team known as The Chicken Whisperers who flew 258 feet in Da Vinci-esque wing devices.

Tell us who you’d pick to be a Betty this year!

Nominate here!

For Milwaukee’s Flugtag, Red Bull is building a 27-foot-tall deck in Veterans Park. If you’re interested in flying off that deck, Red Bull is accepting team applications at this link. Your team can have up to five people, and you have until April 25 to submit your application.

Red Bull has also enlisted a squadron of celebrity judges for the contest, the most notable being the beloved all-time leading receiver in Packers history, Donald Driver.

Team 20 Minutes Anne De Lausanne perform during the Red Bull Flugtag at Bellerive-Plage in Lausanne, Switzerland on September 19, 2021; Photo. courtesy of Red Bull

Judging alongside Driver, we have another celeb of Wisco stock – Paige Forde, the star of Kwik Trip’s social media channels. Other guest judges include, JMatt, the host of HashtagMKE and a TikTok creator, Janelle Dumott, a trans showgirl and entertainer, and Nick Lorenz, a Red Bull Snocross Athlete.

Besides the glory, Flugtag winners will also compete for “Red Bull experiences, meet-and-greets with Red Bull athletes, and more,” presumably to be announced as we get closer to the date.

The event, which is named after the German term for “flying day,” has been running for over 30 years, and over 50 countries have hosted it. This will be the first time that Wisconsin has played host to the dramatic airborne competition.