We Made a Beer! Toast Our 40th Anniversary With a Page Turner Pilsner

The Milwaukee Magazine beer, brewed by Eagle Park, will be available mid-January across the metro area, with a launch party at Eagle Park’s East Side taproom on Jan. 11.

We did it. We finally made a beer. 

Well, we didn’t, of course – that wouldn’t be a very good beer.

But we tapped someone who we knew could make a very good beer – our friends at Eagle Park Brewing – to help us celebrate Milwaukee Magazine’s 40th anniversary.

The result of that collaboration is Page Turner Pilsner, a modern spin on a traditional style that will begin appearing on shelves around the Milwaukee area the week of Jan. 16. For a first look at Page Turner, join our staff and the Eagle Park team for a launch party from 5-7 p.m. on Wednesday, Jan. 11 at the brewery’s East Side taproom, 823 E. Hamilton St.

We’ve long loved Eagle Park’s beer – well, as long as the 5-year-old brewery has been around – so we were excited when they quickly said yes to the idea of working together.


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“When developing the concept and recipe, we wanted to focus simultaneously on the beginning as well as the present of MilMag,” says Jake Schinker, Eagle Park co-founder and brand director. “Milwaukee’s brewing history has long been tightly linked to the pilsner style, so to start there seemed like the perfect fit. We then used a combination of traditional Tettnanger hops and more new-school Ella hops. This combination creates a flavor and aroma that is familiar yet new.”

Drinkers can expect floral and woody notes from the Tettnanger along with Ella’s bright citrus and tropical fruit character. “Together, they create an easy-drinking beer that keeps you coming back for more with its subtle complexity,” Schinker says.

MilMag Art Director Chelsea Mamerow designed the can label, which features the illustration by artist Anna Sorokina that graces the cover of our January issue. Clinking mugs of beer are front and center among landmarks of Milwaukee and a few of our favorite covers of the past 40 years. (And a shout out to Chelsea’s husband, Kevin, for the name!)

Eagle Park expects four-packs of Page Turner to be available through the month of January at many outlets around the metro area.


This story is part of Milwaukee Magazine‘s January issue.

Find it on newsstands or buy a copy at milwaukeemag.com/shop

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Executive editor, Milwaukee Magazine. Aficionado of news, sports and beer. Dog and cat guy. (Yes, both.)