The Deer District Is Now the Cheer District!

Naturally, the tree is Bucks themed.

Photo courtesy of Fiserv Forum

The Milwaukee Bucks’ Deer District has officially transformed into Cheer District for the holiday season.

Cheer District, illuminated by Milwaukee-based We Energies, returns for the third consecutive year and features 31 lit trees, including a 25-foot Bucks-themed tree, on the plaza and 30-acre Deer District surrounding Fiserv Forum.

A virtual tree lighting ceremony was held this week with Milwaukee Bucks and Fiserv Forum President Peter Feigin, WEC Energy Group Executive Chairman Gale Klappa and Bucks sideline reporter Zora Stephenson to officially mark the transformation of Deer District into Cheer District.

“The tree is spectacular. The lights are magical. We’re so proud to be a part of this tradition,” Klappa said.

A total of 25,000 lights are displayed on trees throughout Cheer District. The Bucks-themed tree alone has 10,000 clear lights and 300 cream, green and blue ornaments, along with additional holiday décor.



Rich Rovito is a freelance writer for Milwaukee Magazine.