See The Hoan Bridge Illuminated by Hundreds of Lights This Week

The lights will sync up with the Buck’s game against the Boston Celtics.

Milwaukee is about to get lit. Literally.

By now you’ve probably heard of Light the Hoan, a collection of local luminaries intent on illuminating the Hoan Bridge, “in recognition of the countless unseen or under-celebrated acts of kindness, generosity and service that give our city hope.”

So far, the people behind the movement have crowd-sourced hundreds of thousands of dollars in donations from Cream Citizens who believe in their mission. And today they’re ready to, temporarily, illuminate a portion of the bridge.

They’re working with Signify (the company that lit the Empire State Building, the Allianz Arena in Munich and the London Eye) to install LEDs on the northwest side of the bridge right now.

Tomorrow, Nov. 1, the lights will go live at 7 p.m., just as the Bucks square off against the Boston Celtics in Fiserv Forum. And, because the lights are responsive, we can expect them to flash or change colors whenever the Bucks make a big play.

There will also be a viewing party at the Sail Loft, at the same time.

Light the Hoan will continue to raise funds well into 2019 to finance the permanent completion of the project, which they estimate will cost between 4 and 5.5 million dollars total. They hope to crowdsource about $1.5 million and secure the rest of the funding needed from grants and other sources.

If all goes according to plan, thousands of lights could be dancing across the Hoan Bridge this time next year.

In the meantime, you can keep yourself entertained with this animation of what the Light the Hoan team expects the finished design to look like.



Lindsey Anderson covers culture for Milwaukee Magazine. Before joining the MilMag team she worked as an editor at the Museum of Contemporary Art Chicago and wrote freelance articles for ArtSlant and Eater.