The store is the brainchild of husband and wife team Serena Marinelli and Kyle Denton. Marinelli designs the product packaging, and Denton sources the herbs, looking for local plants with purported medicinal properties.
“I go into the wilderness and get them myself,” he says. “This is … not anything new.”
A veteran of farmers markets and Etsy since 2015, Denton always dreamed of selling botanical remedies in a brick-and-mortar store. “I like to ask people questions so we can get to the bottom of it together,” he says.
Interested in sampling some of their magic?
Here’s what Denton recommends:
Blending chamomile, lemon balm, catnip, skullcap and passionflower, “this is a tea for people who have trouble sleeping,” says Denton.
Spices infused into organic apple-cider vinegar and local honey stimulate digestion. A teaspoon a day helps ward off colds.
Motherwort, holy basil, agrimony and blue vervain “help you become present and relax tension in your torso,” Denton says of the tincture, a best-seller.