The East Side brewery is opening a taproom near the new arena, boosting its visibility and offering a safe space for making sour beer.
This morning, the Milwaukee Bucks announced that Good City Brewing would occupy a portion of the Entertainment Block, an area along Juneau Avenue across the street from the team’s new arena. The new taproom, set to open in early 2019, will clearly provide Good City with added brand visibility from a steady stream of traffic into the yet-to-be-named new arena.
But it also offers another key benefit — additional brewing space. Good City plans to use that extra room to start production of sour beers, which many brewers prefer to keep separate from “clean” beer production to prevent bacteria used in the process from spoiling other beers. (This past winter, Cedarburg brewery The Fermentorium announced plans for a similar setup in a second location to open this summer at 6933 W. North Ave. that will be used for its sour program.)
“We always were interested in launching a sour program but needed a separate space to do so,” said Good City co-founder David Dupee. “Entertainment Block was an ideal scenario for this and we’ve been in discussions with the Bucks for the past several months. Their commitment to local is impressive.”
Good City is installing the large wooden foeders used to age sour brews as well as a pilot system for brewing smaller batches. This will add to Good City’s annual brewing capacity of around 6,000 barrels a year at its original location just two miles away at 2108 N. Farwell Ave.
“We’re finalizing foeder and pilot system plans so we will have better sense for production capacity in the next month,” added Dupee.
The Downtown location will provide ample room and plenty of beer for patrons to sample. The 11,000-square-foot space has 200 seats on the first floor and a second floor with patio seating and an event space that holds 350. Good City will pour beer from 24 taps, and food will include the brewery’s delicious curry fries.
“To be just under 2 years old and get an opportunity to help anchor a once-in-a-generation development project is pretty surreal and humbling,” said Dupee. “Obviously we couldn’t be more excited.”
In a press release issued by the Bucks, Blair Williams, the managing director of real estate for Head of the Herd Real Estate Development, weighed in on choosing Good City: “We’re thrilled to partner with an incredible local brewery that shares our vision of reviving and promoting the great city of Milwaukee.”