Runners Lined Up for a 5K

Will Run for Beer: Introducing the New Brewery Running Series

The Brewery Running Series is off and running in Milwaukee. The reward for running a 5K is a few tasty beers.

My favorite aspect of running a 5K race is having a beer at the end. That’s why the Brewery Running Series makes perfect sense to me. Each event is pretty straightforward—participants head to a brewery (or occasionally a bar), put in a casual 3.1 miles of running and then reward themselves with a brew or two.

The Milwaukee version of the series kicked off at Third Space Brewing on April 22 and eight more runs are planned over the summer and fall.

Patrons lined up at a bar
Post-run rewards at Third City Brewing; Photo courtesy of the Brewery Running Series

“The first beer run at Third Space was a huge success,” explained Third Space founder Andy Gehl. “The runners were excited to get some exercise on a beautiful day and then enjoy a rewarding beer afterwards. Many stuck around all afternoon enjoying the great weather in our beer garden, talking with the vendors and meeting new people. We think the Brewery Running Series is a great addition to Milwaukee. It brings people together, gets people active, gives people a chance to explore parts of the city they might not otherwise visit and helps raise money for local non-profits. We were excited to be a part of it and to be their first stop.”

The Brewery Running Series began in Minnesota in 2012 at Fulton Brewery in Minneapolis. Founders Morgan Jappe and Nate Herrington wanted to create something fun that could give back to the community. The group branched out quickly and now hosts runs in seven states. It adheres to the motto, “Be active. Have fun. Give back.” A portion of each $30 registration fee is donated to a local non-profit and so far the group has given more than $40,000 to charity.

“I was in Charlotte, North Carolina four years ago and I saw this group run at a brewery,” said Christine Sprader, the events and marketing manager for Wisconsin. “Ever since then I thought it would be great to do in Milwaukee. I heard about the Minnesota series last year and Nate and I got in contact. They were actually thinking about Wisconsin. I told them Milwaukee was the perfect market for it. From there everybody has been great and it has worked out well.”

Brewery Running Series Schedule

Saturday, May 13: Black Husky Brewing (909 E. Locust St.), 10 a.m.

Saturday, May 23: The Fermentorium (7481 Hwy 60, Cedarburg), 11 a.m.

Saturday, June 3: Big Head Brewing (6204 W. State St.), 12 p.m.

Saturday, June 17: Brenner Brewing (706 S. 5th St.), 10 a.m.

Saturday, July 15: MobCraft Brewing (505 S. 5th St.), 11 a.m.

Saturday, Aug. 26: Lakefront Brewing (1872 N. Commerce St.), 9 a.m

Saturday, Oct. 7: Big Head Brewing, 12 p.m.

Saturday, Oct. 21: Leff’s Lucky Town (7208 W. State St.), 10 a.m.

Quick Taps

Last week, Good City Brewing (2108 N. Farwell Ave.) announced plans for expansion that include a rooftop deck. The brewery’s ideal East Side location just got better.

Gathering Place Brewing Company made a big statement by hiring a head brewer with some serious street cred. Corey Blodgett, a Waterford native, has 14 years of brewing experience in the Pacific Northwest and his most recent job was at Widmer Brothers. Gathering Place plans to open this summer.



Dan Murphy has been reviewing bars for Milwaukee Magazine for roughly 15 years. He’s been doing his own independent research in them for close to 25.