Today's beer cup is tomorrow's bathroom cleaner bottle.
It’s a warm summer night and you’re in the stands at Miller Park to watch the Brewers. Naturally, you have a beer in your hand. The drink sloshes around in its clear plastic cup as you cheer on the Brew Crew, but when your drink is done, what happens to the cup?
In the past the cup might have been thrown in the trash or a standard blue recycling bin, but this is changing. In a press conference on Friday, the Brewers announced their new plan for the cups that hold your coveted beer.
Looking to reduce Miller Park’s waste, the Brewers are partnering with SC Johnson to collect your plastic beer cups and turn them into Scrubbing Bubbles bottles — a partnership that is the first of its kind for any professional sports team.
The Brewers and SC Johnson will also make a donation to the Players for the Planet initiative with every save by a Brewers pitcher.
Each season, fans at Miller Park attendees use about 1.3 million plastic cups — that’s a lot of cups! With that many cups being used, it’s no wonder why the Brewers are trying to do their part and encouraging fans to do the same.
As Chairman and CEO of SC Johnson, Fisk Johnson said, “We collect the cups, you collect the wins.”
The cups will read, “This cup will be recycled into SC Johnson Products.” Brewers President of Business Operations Rick Schlesinger hopes that with the new cups there will be a stronger connection to their sustainable mission.
So this upcoming season when you’re plopping your beer cup into one of SC Johnson’s recycling bins, don’t fret, you and your trusty cup might just reunite at the grocery store in the form of your next bottle of Scrubbing Bubbles.