A Mad Hatter-Themed Cocktail Bar is Coming to Milwaukee

There’s a reward at the end of this rabbit hole!

It’s not often a trend flits from Melbourne, Australia, to Milwaukee but that’s exactly what’s about to happen with a fun cocktail-bar concept. After a successful run in the Aussie capital, the boozy riff on Alice in Wonderland (dubbed The Alice: An Immersive Cocktail Experience) is scheduled to debut on June 8 for a 12-week run, ending on Aug. 7. 

The pop-up bar will be located at The Brown Bottle (221 W. Galena St.). Tickets ($45 per person) are available now through this link and include a welcome drink, two cocktails you create yourself and a cake/cookie – all within the 90-minute alternate-reality experience. There are two seatings nightly, at 5:30 p.m. and at 7:30 p.m. For those not skilled at mixology, staff are there to help and it’s very certain the process will be unlike (in other words, way more whimsical) than anything you’ve ever done at home anyway.



What’s Brew City’s best? We’ve picked 16 of our favorite Milwaukee craft beers for a March Madness-style tournament, but it’s up to you to pick the winner! Will it be bright and hoppy? Dark and malty? A zippy lager? Every one is worthy of the title; who will claim the sudsy crown?

For a glimpse into what you can expect, check out this 44-second video of the Melbourne experience: 

Wait staff are dressed in Wonderland-type decor (think top hats and rabbit ears) and plenty of tea cups are clinked together by guests, with lots of lighting effects as well as tabletop relic (like playing cards and tiny clocks, specific to Alice in Wonderland’s story) for decor. Other activities include croquet with flamingos and “painting the roses red,” as well as riddles and challenges to solve.

And if the Australian version is any indication, be prepared for a night of theatrics.

More Photos: 

Photo courtesy of The Alice: An Immersive Cocktail Experience


Photo courtesy of The Alice: An Immersive Cocktail Experience


Photo courtesy of The Alice: An Immersive Cocktail Experience


Photo courtesy of The Alice: An Immersive Cocktail Experience



A seasoned writer, and a former editor at Milwaukee Home & Fine Living, Kristine Hansen launched her wine-writing career in 2003, covering wine tourism, wine and food pairings, wine trends and quirky winemakers. Her wine-related articles have published in Wine Enthusiast, Sommelier Journal, Uncorked (an iPad-only magazine), FoodRepublic.com, CNN.com and Whole Living (a Martha Stewart publication). She's trekked through vineyards and chatted up winemakers in many regions, including Chile, Portugal, California (Napa, Sonoma and Central Coast), Canada, Oregon and France (Bordeaux and Burgundy). While picking out her favorite wine is kind of like asking which child you like best, she will admit to being a fan of Oregon Pinot Noir and even on a sub-zero winter day won't turn down a glass of zippy Marlborough Sauvignon Blanc.