It seems like only yesterday I got the call to help the editorial team at Bumble & Bumble Salon wrangle hair for a few shows at Bryant Park in September of 2004. I learned right then and there that this is where ideas, excitement and a true love affair with fashion begin.
Seven years later I attend as a journalist, picking up tidbits of information to use as fodder for my weekly columns and speaking appearances. It has also become something of an “old home week” as I re-convene with some of the talented fashion people I’ve meet at the fashion fete.
High Tech is the way we go these days with no invitations sent via snail mail anymore – Fashion GPS in an e-vite is the preferred method. Click and you’ve RSVP’d. Wave your lanyard in front of the scanner and your ticket pops out like a credit card receipt. I must say I was never a fan of the long waits while interns looked in a binder for your name and affiliation, so I’m thrilled with the expediency of it all.
The following are some of the new innovations that are distinctly digital, and allow anyone here in Milwaukee and the world, for that matter, to acquire knowledge that in the past would take eons of research and time. Now your iPhone, iPad, droid, laptop, or almost any Internet-capable device takes you to the action in a virtual second. Enjoy and take a whirlwind trip to fashion land with me, and we’ll have to discuss it all when I return.
RWH First Anniversay Issue
RWH, the first fashion accessory magazine made exclusively for the iPad, announced the launch of its first anniversary issue on Tuesday, September 6th. Showcasing the best in fashion accessories and ready to wear, this larger-than-life issue features exclusive interviews with Bibhu Mohapatra, Andrew Buckler, Kobi Levi and the house of Walter Steiger with fall previews from brand favorites Brian Atwood, United Nude, Alexander McQueen, Michael Lewis, Tibi and much more.
As always, the app and the 70+ page interactive publication are free for all iPad users and contain the elements readers have come to know and love, including click-to-buy product features, the latest interactive style news, video features and over 500 live links.
An extension of the highly popular website RunningWithHeels.com, (where Bjorn has been interviewed about his footwear favorites and will be again this fall), this trailblazing publication continues to push the boundaries of interactive, reader experience-driven media, and this issue is no different. To download the NEW RWH app, visit the iTunes App Store.
Launched in September 2010 during Mercedes-Benz Fashion Week, which is when I met lovely Editor in Chief, Angela Giltrap, as we had a giggle at some hideous fashion at one of the shows. Giltrap is a smart and savvy gal with an impeccable sense of taste, which makes RWH a must read for the shoe fanatic.
Watch Catwalk Shows LIVE from Fashion Week
In the quest to bring Mercedes-Benz Fashion Week to people around the world, YouTube and Maybelline New York will once again deliver the excitement and energy of the runway by presenting a live stream of over 30 runway shows from Lincoln Center in the heart of New York City.
YouTube’s Live from the Runway channel went online September 1st, with live shows starting September 8th. The fully loaded channel will keep fashion fans completely up to date with show schedules, backstage beauty looks, interviews, trends and how-to videos – all with a few simple clicks.
Fashion and beauty lovers will be invited to join the conversation by logging into the site, via their social media network of choice, and commenting with the hashtag #LiveRunway. Also new this year, fashion enthusiasts can watch the shows wherever they may be with a newly added mobile live streaming feature accessible at youtube.com/liverunway. If all that is just too much for you, recaps and archived fashion shows will also be available on the mobile channel between live streams.
“Our involvement in Mercedes-Benz Fashion Week is broadening with each season – especially from a digital perspective,” said Kristen Yraola, Assistant Vice President of Digital Marketing & Media for Maybelline New York-Garnier-essie USA. “We’re excited to give consumers everywhere the chance to not only see, but engage with the beauty and fashion trends as they develop – right off the runway.”
YouTube is the world’s largest entertainment platform where people enjoy the largest selection of videos and collaborate with others to create a unique viewing experience. This association offers Mercedes-Benz Fashion Week and its designers access to the world’s most engaged audience. YouTube is the No.1 entertainment site on the Internet with 40 million unique viewers per day in the United States alone. Fashion and beauty is an explosive category with hundreds of thousands of subscribers and millions of video views.
“This is a tremendous opportunity to bring designers shows to a much wider audience via the world’s number one destination online for video content,” said Christina Neault, Executive Producer of Mercedes-Benz Fashion Week. “We’re excited to work with YouTube and Maybelline New York to promote the event and its incredible roster of shows.”
You may also check out our Facebook Page for my LIVE updates during my week in the tents at Lincoln Center and around the Big Apple. Or find us on Twitter where my tweets will capture the chaos and magic of Mercedes-Benz Fashion Week.