Is 414 Day Milwaukee’s birthday? No, but it might as well be, what with all the hype that surrounds the holiday based around the city’s area code. This year our fair city turned 180 years old, so it’s definitely time to celebrate!
Whether you’re looking for a laid-back morning, a family-friendly outing, or a full day packed with events, there’s no shortage of ways to commemorate the day. Here are all the events and activities happening around Milwaukee for 414 Day this year.
1. Grab This Year’s 414 Day Sneaker Drop
SATURDAY, APRIL 11 | 1320 E. BRADY ST.
Eric “Shake” James – Clicks and Sneex store owner and philanthropist – is back again with another shoe collab with Adidas. Called the Adidas “Viewfinder” samba, James’ 414-themed sneaker features a white, red and blue colorway emblazoned with a map of the different areas of Milwaukee. The limited edition kicks drop on April 11 at Sneex and online. Sneex is hosting a grand re-opening in its new location (1320 E. Brady St.) to coincide with the drop.
2. Celebrate 414 Day Early With Social X Milwaukee
SUNDAY, APRIL 12, 3 P.M.-7 P.M. | 1131 N. WATER ST.
Start the celebration early with a 414 Day kickoff party at Elevate MKE, hosted by Social X Milwaukee, featuring music, socializing and local vibes. This pre-event sets the tone for the citywide festivities on 4/14.
It’s time to pick your Milwaukee favorites for the year!
3. Enjoy the 414 Festivities with Milwaukee Makers Market at Discovery World
SUNDAY, APRIL 12, 10 A.M.-4 P.M. | DISCOVERY WORLD, 500 N HARBOR DR
Head to Discovery World for a curated market featuring local artists, makers and small businesses. It’s a great way to support Milwaukee creatives while browsing handcrafted goods, art, and unique gifts.
4. Celebrate “Cuatro Uno Cuatro” Day At Third Street Market Hall
SUNDAY, APRIL 12, 11 A.M.-5 P.M. | 275 W WISCONSIN AVE
Mercadera Market hosts the “Cuatro Uno Cuatro” Day celebration with music, community activities, appearances from the famous racing sausages, and local Latin businesses featured throughout the day.
5. Enjoy An Early Morning Light Show On The Hoan Bridge
TUESDAY, APRIL 14, 6 A.M.-8 A.M. | 531 S. WATER ST
Featuring an early morning coffee, a live DJ, a group run, and a guided yoga session, gather here with members of the community to start the 414 day off right.
6. Enjoy Cheap Admission at the Mitchell Park Domes
TUESDAY, APRIL 14, 9 A.M.-8 P.M. | 524 S LAYTON BLVD
Celebrate the 414 day at the Domes with a double whammy: a special $4.14 admission and extended hours!
7. Get Discounted Prices for the Milwaukee County Zoo
TUESDAY, APRIL 14, 9:30 A.M.-4:30 P.M. | 10001 W BLUEMOUND RD
Spend the day at the Milwaukee County Zoo with reduced admission. It’s a family-friendly option that combines outdoor fun with one of the city’s most popular attractions.
8. Get A Mini-Bouquet For A Loved One
TUESDAY, APRIL 14, 10 A.M.-3 P.M. | 2714 N DR MARTIN LUTHER KING JR. DR.
414loral, a local florist shop, will be having an exclusive 414 deal selling mini-bouquets for $4.14, an opportunity to show affection for a local Milwaukeean.
9. Break Bread at Milwaukee City Hall with 414Milwaukee
TUESDAY, APRIL 14, 12-2 P.M. | 200 E WELLS ST.
The 7th annual 414 flag drop will be hosted at City Hall alongside free pretzels and free breakfast burritos from Bel Air. Enjoy a mid-day meal and celebrate city history.
10. Toast to 414 Day at Potawatomi Casino Hotel
TUESDAY, APRIL 14, 1 P.M.-8 P.M. | 1721 W CANAL ST.
Celebrate 414 days at Potawatomi either as a pregame for the Brewers game, to enjoy a special toast to Milwaukee at 4:14 p.m., or to get a free t-shirt.
11. Bars & Recreation’s Assortment of 414-Inspired Events
TUESDAY, APRIL 14, 5 P.M.-9:14 P.M. | VARIOUS LOCATIONS
Bars & Recreation is hosting a lineup of themed games, drinks and activities across its venues. Go throw axes at AXE MKE, sing karaoke with friends at Amped, try your hand at HyperBowling at the New Fashioned, and much more.
12. Get A Tour of Milwaukee’s Oldest Cemetery
TUESDAY, APRIL 14, 5 P.M.-6:30 P.M. | 2405 FOREST HOME AVE
Take a guided walking tour through Forest Home Cemetery and learn about the city’s history through the people who shaped it.
13. Go To A Brewers Game And Get A Free 414 Shirt
TUESDAY, APRIL 14, 6:40 P.M. | AMERICAN FAMILY FIELD
The Brewers are facing off against the Toronto Blue Jays and the first 10,000 fans who buy a ticket will receive an exclusive 414-themed shirt, making this both a game day and a city pride moment.
14. Subscribe to Milwaukee Magazine at Our Lowest Price of the Year
TUESDAY, APRIL 14 | RIGHT HERE
414 Day is also a big deal here at Milwaukee Magazine – It’s the one day a year that we offer new subscribers our lowest-ever price for a year’s subscription! Keep an eye out for the one-day-only deal, which we’ll unveil on Tuesday, along with a link to get a year’s worth of dining reviews, arts and culture coverage, longform features and more at an unbeatable price.
