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For years, Lisa Kelly found herself shopping for classic apparel, décor and gifts while visiting other parts of the country instead of while home in Milwaukee, where she couldn’t find any stores offering what she wanted. Then came the “aha!” moment, when she recognized this void in the marketplace and decided to open a boutique – The Navy Knot. While Kelly was preparing to launch The Navy Knot, her youngest daughter Riley was graduating from Miami University with a business management major. Joining her mother’s new business was a natural fit. The mother and daughter team curate the best of classic American brands from around the country to provide a fresh and personalized shopping experience unlike anything else in the state. “Inevitably, customers come back to share photos and the compliments they received,” Kelly says. “That, to me, is the most rewarding facet of my work.”
“Helping clients look great and feel beautiful for life events is really the best part of my day.”
– Lisa Kelly
Founder and Owner, The Navy Knot
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