Women of Distinction: Nicosia King

Milwaukee Magazine is proud to present this special section featuring some of our city’s most accomplished female leaders.

Photo by Linda Smallpage, Boutique Photographer


From a young age, Nicosia King knew she wanted to be an entrepreneur. When she was just 12 years old, King earned money by braiding hair and babysitting. As she grew up, she took her entrepreneurial efforts to a new level with the founding of Golden Path Senior Living in 2010 and Golden Path Home Care in 2013. The latter offers in-home care for clients with trained personal care workers providing daily visits and assistance, and Senior Living offers a full-time, live-in care facility. “Starting a business, you have to have patience,” she says. “Put in the work and the time and be consistent. Keep pushing through.”

“You have to have passion for people and care about their needs.”


– Nicosia King

Founder, Golden Path Senior Living and Golden Path Home Care

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What led you to start Golden Path?

In my family, we always took in others and helped people in need of care, shelter, clothing, food. It was part of our family. My first business, growing up, was babysitting and doing hair. Then I understood that I could help out in the community on a broader scale. I wanted to help care for people in need of extra help. With the senior care and assisted living business, I took my family’s caring for others to another level.

What advice do you have for women interested in starting a business?

Make a plan. Follow it and see it through. Have patience. Put in the work and the time and be consistent. Keep pushing through and stay positive. And make sure that the passion is their first. You have to have passion for what you’re doing.

This story is part of Milwaukee Magazine‘s November issue.

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