What Is the Milwaukee Cheese Curd Pass?

This new, free pass gets you deals from local cheese curd purveyors.

There’s a new Visit Milwauke city pass, and this time it’s for cheese curds. 

Like the Brew City Beer Pass that came before it, the curd pass is completely free. Once you have it, you will get deals from 20 local cheese curd sellers – mostly a couple bucks off your curd fix, including fried and fresh iterations. 

“The Milwaukee cheese curd is a delicacy that’s not only cherished by locals, but also revered by foodies around the world,” Peggy Williams-Smith, president and CEO of Visit Milwaukee, said in a news release. “We cannot think of a better way to promote the remarkable local businesses that sell this sacred food than with a pass that brings locals and travelers together.” 



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To get your pass, go to Visit Milwaukee’s website and fill out the prompts (no app required). The pass will be instantly delivered via text or SMS (your choice) and will be valid until May 1.

If you download the pass before June, you automatically get entered into a contest to win free cheese curds for a full year. And anyone who checks in at every participating business gets a chance at “The Ultimate Cheese Giveaway.” 

To celebrate the launch of the new pass, there will be a pop-up event on May 12 from 4-6 p.m. at the Harley-Davidson Museum’s Motor Bar and Restaurant

Here’s who’s participating: AJ Bombers, Black Sheep MKE , Bottle House 42, Clock Shadow Creamery, Dairyland Old-Fashioned Frozen Custard & Hamburgers, Lakefront Brewery, Motor Bar and Restaurant, Oak Barrel Public House, On Tap, Pizza Man – Milwaukee, SafeHouse Milwaukee, The Bavarian Bierhaus, The Village Cheese Shop, Third Street Tavern, Vagabond, Water Street Brewery locations in Grafton, Delafield and Oak Creek, and Who’s On Third. Locations coming soon to the promotion are Foxtown Brewing, Jimmy’s Island Grill & Iguana Bar, Leff’s Lucky Town and SportClub.



Allison Garcia is the Digital Editor for Milwaukee Magazine.