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Let our four-eyed friends rejoice!

Gone are the days when glasses were considered tragically unhip, thanks in part to Warby Parker.

The company has carved a niche for itself in a crowded retail market selling on-trend eyewear at a lower price point than comparable designer boutiques. And business for the bespectacled enterprise has been good. Since its founding in 2010, the company has opened 60 brick-and-mortar storefronts around the United States and Canada.

And this Friday, September 29, the eyeglass superstore opens an outpost in the Third Ward, Wisco’s first.

The storefront – which shares a block with two of the neighborhood’s hippest haunts, Stephanie Horne Boutique and MOD GEN – has been designed to look like an old-timey library, complete with colorful displays of books, a marble reference desk, oak shelving and brass detailing throughout.

The location also features an original mural by artist Nate Harris, as well as a pair of limited-edition sunglasses available exclusively in the Third Ward.

The storefront, located at 315 N. Broadway, will be open daily, from 11 a.m. to 7 p.m.

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