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The grocery store is introducing a digital option at seven Milwaukee area locations.

With online grocery shopping increasing in popularity, it’s about time that Milwaukee started keeping up with the trend. Today, Sendik’s announced its new online shopping service, Sendik’s Express, making it the first Milwaukee grocery store to go digital.

Sendik’s Express will allow customers to shop from an organized and categorized listing of more than 40,000 items, and pay immediately with a credit or debit card. When arriving at the store, a call or text will alert personal shoppers to load items into the shopper’s car.

“With families more and more crunched for time, Sendik’s Express helps make our customers’ lives a bit easier,” says Chris Houser, Sendik’s director of e-commerce, “With the ability to shop anytime, from anywhere, they can get back to spending more time with family and friends.”

Online grocery sales are expected to be a $130 billion market by 2025, used most by tech-savvy GenYs and tablet-capable seniors. Sendik’s, which has been operating in the Milwaukee area since 1926, will offer Sendik’s Express at its Franklin, Germantown, Grafton, Mequon, New Berlin, Wauwatosa and Whitefish Bay locations.

“With the increasing popularity of online grocery shopping, the Milwaukee-area seemed ripe for a local option,” says Mark Birmingham, Sendik’s executive director of new business development. “Sendik’s Express offers the same high-quality products that are available in our stores, along with the trusted, personalized service our customers have come to expect.”

Sendik’s Express has a flat fee of $5.95 with no minimum order purchase and orders must be placed four hours prior to pick-up. Sendik’s Express pick-up is available 10 a.m.–7 p.m. weekdays and 10 a.m.–5 p.m. weekends.

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