Pretzel Bites, Bucks in Six Sweaters and 18 Other New Items to Buy at Fiserv Forum This Season

Pretzel Bites, Bucks in Six Sweaters and 18 Other New Items to Buy at Fiserv Forum This Season

There’s a host of food, beverage and retail items debuting at Wednesday night’s season opener.

Milwaukee Bucks fans attending Wednesday night’s season opener against the Washington Wizards will be able to enjoy something old – longtime Bucks star Khris Middleton – and something new – a bevy of food, beverage menu and retail offerings introduced for the 2025-26 season.

Among the off-the-floor highlights being touted by the Bucks for the coming season is Bango’s Workshop, an interactive fan experience that will open in early November outside of Section 109. It’s not expected to open until Nov. 7, but the creative studio will give fans the opportunity to custom-build their gear and walk away with a one-of-a-kind item. Fans will be able to customize jerseys, T-shirts, hats, hoodies, basketballs and more with patches, embroidery or laser engraving.

“We’re going to have a fully immersive experience,” Valerie Suminski, Bucks vice president of retail business and development, told reporters at Fiserv Forum on Monday.

A multitude of new food and beverage items will also be available to fans.

“I and this organization take food and beverage very seriously,” said Peter Feigin, Milwaukee Bucks and Fiserv Forum president. “I’m beyond excited to unveil some new menu items for this season.”


It’s time to pick your Milwaukee favorites for the year!

 

The revamped concession menu introduces items that “celebrate both comfort food and culinary creativity,” said Marlene Duke, senior executive chef of Fiserv Forum and Deer District.

The new items are:

A spread of new food items at Fiserv Forum on Monday. Photo by Rich Rovito

Food

  • Mezzanine Club: Chicken al pastor tacos, chicken caprese sandwiches, Reuben sandwiches, loaded corn dogs, jumbo brats, loaded fries and a Cream City cheesesteak.
  • The Bucks will become the first NBA team to serve King’s Hawaiian pretzel bites, which will be available at the new stand outside Section 103.
  • Flourchild Pizza stands at Sections 119 and 224 will have whole pizzas in addition to by-the-slice options. Flourchild Pizza will also add salads at Sections 108, 119 and 224.
  • Nathan’s Famous hot dogs will be at concessions stands throughout Fiserv Forum.
  • Jumbo brats will be available at Johnsonville stands at Sections 118 and 223.
  • Loaded fries will be available at Mecca Burger Bar locations at Sections 116 and 221.
  • Smokestack’s stand at Section 122 will add a giant bone-in beef rib, available for the home opener on Wednesday, and a limited number of marquee games.
  • Southside Market, located at Section 207, will add loaded baked potatoes to its menu.

Mason Gohlke, vice president of hospitality of Fiserv Forum and Deer District, said his team will continue to adapt and update menus during the season, too. “Our culinary team is always hard at work,” he said.

Beverage

  • Milwaukee-based Calypso Lemonade will be available at Section 119 and at all Flourchild Pizza and Cluckery stands in the arena.
  • CORE water will be available at concessions stands throughout the arena.
  • Bars throughout Fiserv Forum will now have Skimmers spiked iced teas.

Retail

  • New Nike On Court products, including the jackets and shirts worn by the Bucks during warmups, are available in the Bucks Pro Shop.
  • Bucks In Six, the Bucks’ lifestyle clothing brand, will have new styles and options available exclusively at Fiserv Forum. The collection includes custom-designed sweaters, jean jackets and sweatshirts.

Jerseys remain among the best-selling retail items, both at the Pro Shop at Fiserv Forum and online, Suminski said. The Cream City edition jerseys, which the Bucks will bring back later this year, are expected to be especially popular, she added. The Bucks originally wore the uniforms during the 2019-20 campaign, but they were later banned because the color interfered with the technology used for on-court advertisements during the television broadcasts at that time.

“We’ll have a ton of product related to that,” Suminski said. “The planned launch for that is early to mid-November. That’ll be huge for us.”

Rich Rovito is a freelance writer for Milwaukee Magazine.