Plume Celebrates 5 Years With Elegant New Space

And with a party, of course – formal attire encouraged!

Bay View’s modern vintage clothing store Plume will celebrate its five-year anniversary with the unveiling of a new upstairs space – and to celebrate both, Plume’s owners are throwing a party.  

The new addition, The Crest, will be directly connected to the existing shop 3001 S. Kinnickinnic Ave. by a staircase that Plume’s owners have kept hidden for five years.

Although a complement to the current space, The Crest will feature more “elegant, timeless quality items that speak to Plume’s ever-evolving tastes,” according to a press release from Plume owners Maggie Solveson and Alisa Chojnacki, who have been keeping the project “tightly under wraps so they could unveil it in conjunction with this anniversary milestone.”



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Plume carries men’s, women’s and unisex clothing in a wide range of sizes and styles. It also carries new and vintage accessories, jewelry, home goods and gifts.  The expansion will create a new retail space featuring an extension of its current vintage collection with more options for plus-size, occasion and masculine, along with decor. 

The anniversary and expansion will be marked with festivities in the shop from 6 to 10 p.m. on Friday, Jan. 13. 

The celebration will feature activities including portraits by Chicago’s Aura/Iris and tarot readings by Temple of Heka of Milwaukee. There will also be a specially curated menu created by Milwaukee’s Discourse Coffee Workshop, which is also evolving with the planned opening of the Counter Day Bar at Crossroads Collective on the East Side in February that will feature creative non-alcoholic drinks. 

Formal attire is encouraged for the celebration, but Plume encourages patrons to dress in a way that makes them feel their best. 

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Rich Rovito is a freelance writer for Milwaukee Magazine.