New Sneakers Take Brewers City Connect Look Head to Toe
A blue, white, and navy Nike sneaker with a multicolor swoosh sits on a rock beside a shallow river, with trees and a bridge in the background.

New Sneakers Take Brewers City Connect Look Head to Toe

The Nike Air Max 1s using the new jerseys’ color scheme and theme drop Saturday at MODA3.

A month after introducing their new City Connect uniforms, the Milwaukee Brewers are completing the fan fit with an official City Connect sneaker.

The custom design of the Nike Air Max 1 – dropping at 9 a.m. Saturday, May 9 at MODA3 in the Third Ward – is inspired by the new City Connect uniforms’ color palette and design. Two tones of blue anchor the shoe, with the sunset gradient outlining across the Nike Swoosh serves as an ode to Wisconsin summer skies and lakefront evenings. A Barrelman patch adorns the tongue, and Brewers and Wisco are stamped on the heels.

Sneakerheads who shop at MODA3, 320 E. Buffalo St., will be welcomed by the Brewers mascots and there will be free Brewers pull tabs and a variety of giveaways. Shoppers can also check out artwork from artists such as Milwaukee’s Ike Wynter and Green Bay-based MAWdoods (Mitch Wachtendonk). The first 200 fans to purchase the sneakers will receive a limited‑edition art print from Ric Stultz.


It’s time to pick your Milwaukee favorites for the year!

 

A limited number of the City Connect kicks also will be available for purchase during the May 9 game against the New York Yankees at American Family Field. Fans interested in purchasing the sneakers must have a valid game ticket to enter the ballpark.

Fans are encouraged to line up early for the opportunity to purchase the limited-release shoe. The sneaker will be available in extremely limited quantities and offered on a first-come, first-served basis. A strict limit of one pair per person in line will be enforced.

It’s adding to a big season for Milwaukee-themed sneaks; local shoesmith Eric “Shake” James dropped his latest 414 Day shoe, the “Viewfinder” Adidas Samba, last month.

Rich Rovito is a freelance writer for Milwaukee Magazine.