A New Ice Cream Option is Coming to Shorewood

Two of your favorite local sweets vendors are teaming up!

Ice cream! We’re screaming it. And Shorewood is getting more of it. Indulgence Chocolatiers (4525 N. Oakland Ave.) is adding Purple Door Ice Cream to its shop this May. The retail store will undergo renovation to accommodate the new counter and the 12 Purple Door flavors that will be available by the scoop.

The ice cream can come with one or more Indulgence toppings, like dark chocolate sea salt sauce, toffee schnibbles, honey marshmallow cream and grey sea salt caramel sauce. 

This is not a new relationship for Indulgence and Purple Door. The chocolate shop’s Second Street location neighbors Purple Door’s retail and production facility (205 S. Second St.), and the Indulgence shop in Tosa (6538 W. North Ave.) has a full roster of Purple Door ice creams. 

In Shorewood, the Indulgence shop will have extended summer hours: Tues-Thurs 11 a.m.-9 p.m.; Fri-Sat 11 a.m.-10 p.m.; Sun 12-8 p.m.



Ann Christenson has covered dining for Milwaukee Magazine since 1997. She was raised on a diet of casseroles that started with a pound of ground beef and a can of Campbell's soup. Feel free to share any casserole recipes with her.