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GoodLand Home & Goods ⬤
2565 N. DOWNER AVE | 414-220-0186
Hosting a dinner party? Need a gift? You’re almost certain to find something at this East Side shop, which stocks over 100 independent brands, with everything from tableware to art prints.
Il Bosco ⬤
225 S. SECOND ST. | 414-212-8723
Enter this gorgeous shop and you’ll immediately want to take a piece of it home. And you can feel good about it, since much of the inventory of this eco-friendly home goods boutique is recycled, repurposed and cruelty-free.
It’s time to pick your Milwaukee favorites for the year!
Orange and Blue Co. ⬤
1809 N. HUBBARD ST.
Owned by the same folks behind Uncle Wolfie’s, this lifestyle shop offers a mix of home goods, body care and accessories. Need help with a gift? Check their online custom gift set service, where you choose the dollar amount and they choose the items for you.
URSA ⬤
2534 S. KINNICKINNIC AVE. | 414-312-7188
A favorite for gifts and decor, URSA’s sunny space is fun to browse – you can easily lose track of time perusing the handmade mugs, sniffing the candles and trying on accessories.
Vintage & Antique
BC Modern ⬤⬤
3116 S. CHASE AVE. | 414-737-3745
This amazing midcentury modern furniture and home decor store is only open two days a month (usually the third Saturday and Sunday, but check the schedule), so plan your visit accordingly.
Jenni Yolo Home ⬤
907 W. NATIONAL AVE.
The influential designer behind “I Spy DIY” recently opened this shop, filled with both new and vintage home decor picked by Yolo herself.
Ormson Supply
2866 S. KINNICKINNIC AVE. | 262-844-4784
This inviting Bay View spot is like a friend’s rec room, with a selection of vinyl, clothing, home decor and framed art, including glass engravings done by owner Caleb Nickel.
Plants
Clover Milwaukee ⬤
2252 S. KINNICKINNIC AVE. | 414-249-5510
All of the plants at this Bay View nursery come in repurposed vessels, in an effort to reduce waste. And you can shop the selection of local art while you’re there, too.
Indigo Plant Collective ⬤
215 S. SECOND ST. | 414-212-8141
A new plant store in Walker’s Point, the bright and sunny Indigo Plant Collective sources all of its goods from small businesses. The expert staff also offer repotting services and plant consultations.
Mod Gen
211 N. BROADWAY | 414-345-7092
A great one-stop shop for gifts. Grab one of their 1,000 houseplants, a few little goodies and a card all in one trip to this modern general store.
Records
Acme Records
2341 S. KINNICKINNIC AVE. | 414-882-9797
Flip through their well-organized collection of both new and old vinyl, as well as some CDs and cassettes. You can sell your stash here, too – the owner has been buying and selling records for over 25 years.
Lilliput Records ⬤
1669 N. FARWELL AVE. | 414-271-8590
Indie-owned and operated, this new Milwaukee shop in the longtime former home of The Exclusive Company stocks a mix of under-the-radar and popular albums, plus a local release section of CDs and vinyl. They also regularly host listening parties for new albums.
Rushmor Records
2635 S. KINNICKINNIC AVE. | 414-481-6040
The self-proclaimed longest-running record store in Milwaukee is home to an extensive collection of vinyl and CDs, specializing in rock, punk, hardcore and heavy metal.
Apparel
Edie Boutique ⬤
244 N. BROADWAY | 414-509-5852
Even if you walked in convinced that there was nothing you needed, you’ll walk out of this boutique with something new. Expect a wide assortment of fun and interesting clothing and accessories at affordable prices.
Harleys Co.
244 N. WATER ST. | 414-332-3404
A menswear staple in Milwaukee since 1948, Harleys is the place to go for a polished suit as well as a new sweater to wear on the weekend. They also offer suit and tuxedo rentals and tailoring services.
Milworks
143 N. BROADWAY | 414-585-9496
It’s no surprise this store is loved in Milwaukee and beyond. In addition to a great assortment of jeans and other menswear, there are also unique gift items and much more.
The District Row ⬤
249 N. WATER ST. | 414-800-4238
A much-needed addition to Milwaukee’s retail scene, this high-end women’s boutique is a destination for on-trend designer pieces. And the knowledgeable staff is always eager to help.
The Flannel Fox ⬤
7602 HARWOOD AVE., WAUWATOSA | 414-810-1984
If you love the Up North lifestyle, this Tosa store is for you. In addition to men and women’s clothing, there are also cabin-inspired home accessories.
The Navy Knot ⬤
308 E. SILVER SPRING DR., WHITEFISH BAY | 414-964-6289
Clean and crisp looks for men and women are the specialty of this boutique. The assortment leans towards preppy – think bright crewneck sweaters for men and demure floral dresses for ladies.
The Sophisticated Man Boutique ⬤⬤
324 E. MICHIGAN ST. | 414-271-4490
Wake up your wardrobe with a bit of flash. Among more understated looks, you’ll also find cool tracksuits, faux crocodile shoes, Stetson hats, silk shirts in bold prints and other spicy statement pieces.
Yellow Wood
401 E. SILVER SPRING DR., WHITEFISH BAY | 414-332-3636
Before your next big adventure, make a pit stop at this outdoor apparel store. Their passion for the environment is reflected in the selection of winter gear, sweaters, jackets and more, all made from high-quality materials.
Vintage Apparel
Alive and Fine ⬤
2652 S. KINNICKINNIC AVE. | 414-885-1622
You never know what treasures you’re going to stumble upon at Alive and Fine, but that’s part of the fun of shopping their selection of true vintage from the ’40s through the ’90s for kids and adults. Their holiday collection drops Dec. 6, with ornaments, sweaters and more.
Plume ⬤
3001 S. KINNICKINNIC AVE., SUITE 2 | 414-465-8197
If you prefer vintage that looks on trend and au courant, this is the place. Inside this beautiful pink store, the assortment spans Y2K miniskirts to ’70s maxi dresses.
Refresh Vintage ⬤⬤
921 E. OGDEN AVE. | 262-501-7986
Bright patterns, ornate designs and a luxurious feel are the vibe of this shop. Stop in for a sustainable secondhand statement piece to wear for years to come.
To Hell and Back ⬤
643 S. SECOND ST. | 414-797-1947
Tucked away beneath Var Gallery on Second Street, this lower-level shop feels like an insider’s secret. You’ll find a large stock of denim, vintage military fatigues, flannels and more. Plus, they specialize in denim repairs, whether that’s fixing a hole or replacing a zipper.
Children’s Apparel
Black Bear Children’s Boutique ⬤
4312 N. OAKLAND AVE., SHOREWOOD | 414-368-0110
Splurge on cute outfits for your littles at this high-end (and high-quality!) children’s boutique. Pick up some adorable prints, cozy sweatsuits, dungarees and more.
Little Monsters ⬤
2445 N. FARWELL AVE. | 414-964-2323
Shopping is fun at Little Monsters, for adults and children alike. Beyond trendy outfits for youngsters and adorable accessories, discover a wall of games and toys, plus lots of books and, yes, candy too!
Lyss + Littles ⬤
7251 W. NORTH AVE., WAUWATOSA
This boutique stocks a curated collection of soft colors and fun designs. And if you’re suiting up for a family photo shoot, the coordinated mom/kid outfits are just the thing.
Jewelry
A Trio Jewelry ⬤
215 N. WATER ST. | 414-431-7112
A fifth-generation family-owned jewelry studio, A Trio does custom jewelry, engagement rings and classic designs. They also create custom engraved pendants if you’re looking for a piece with a personal touch.
Cival Collective ⬤
911 W. NATIONAL AVE. | 414-394-0355
From snake rings to stone earrings and dagger necklaces, the jewelry from Cival looks as if it was designed for a warrior princess. Visit their Walker’s Point store to pick up a piece and browse their selection of lifestyle goods while you’re there, too.
Paloma Wilder ⬤
2105 N. PROSPECT AVE. | 414-909-2112
This beloved Milwaukee jeweler shapes many of her pieces by hand, giving the gold pendants, rings and earrings a look reminiscent of the natural world. The sunny storefront also offers permanent jewelry and custom ear piercing.
Shoes
Milwaukee Boot Co.
500 W. FLORIDA ST. | 414-219-9509
Designed in Milwaukee and hand-crafted in small batches, these leather boots come in many styles – Western, Chelsea, lace-up and more – and are made to last. They also carry leather accessories if you want to make an ensemble with a matching belt or wallet.
Shoo ⬤
241 N. BROADWAY | 414-716-5323
With one of the best and widest assortments in the city, Shoo is a must-stop for shoe lovers. You’ll find on-trend styles of sneakers, dress shoes and boots, plus purses and other accessories to complete a look.
Sneex ⬤
316 N. MILWAUKEE ST. | 414-509-8430
If streetwear is your style, Sneex is the place to shop. In addition to cool kicks from popular brands like Adidas and Dr. Martens, you can complete your new look with apparel and accessories.
Stan’s
MULTIPLE LOCATIONS | 414-464-1930
Comfort doesn’t have to be boring, and Stan’s assortment proves that point. Family-owned and operated, the assortment ranges from Birkenstock to HOKA.
Books
Boswell Book Co.
2559 N. DOWNER AVE. | 414-332-1181
This indie bookstore has been a staple on Downer Ave since 2009. Devotees love the great assortment, the helpful, knowledgeable staff and the laidback atmosphere that invites you to follow your interests to a new discovery.
Downtown Books
624 N. BROADWAY. | 414-224-1799
Chockablock with affordable used books, this store is for the shopper who loves the hunt. There’s also a selection of vinyl and comic books.
Lion’s Tooth ⬤⬤
2421 S. KINNICKINNIC AVE. | 414-455-3498
Home to books, comics and zines of all sizes, the bookstore has a highly curated selection. Stop in for a new read and stay a while at the cafe inside.
Wonderland Bookshop ⬤
4001 N. DOWNER AVE., SHOREWOOD | 414-249-5680
Be one of the first to enjoy this new children’s bookshop in Shorewood. It opened in October, and inside, you’ll find picture books, novels and board games.
Toys & Games
American Science & Surplus
6901 W. OKLAHOMA AVE. | 414-541-7777
Looking for a telescope or a break-your-own geode? Perhaps a Slinky or a tabletop cornhole game? You’ll find it all – and many more quirky selections – here.
Art Smart’s Dart Mart
1695 N. HUMBOLDT AVE. | 414-273-3278
This emporium of the odd opened on April Fool’s Day, 1985. Not only does Art Smart’s sell darts, but its packed shelves are also full of whimsical toys and a robust disc golf selection.
Little Village Play Cafe ⬤
6505 W. NORTH AVE., WAUWATOSA | 414-309-5700
Inside the cafe and play space, there is also a shop, featuring a selection of toys and seasonal gifts – plus rotating goods for caregivers from local makers.
Old Guard Games
3132 N. DOWNER AVE. | 414-988-0161
Tabletop gaming fans must make a stop at this well-stocked East Side shop. From games that let you explore other worlds to family classics like Uno, there is a little something for everyone.
Winkie’s Toys & Variety
629 SILVER SPRING DR., WHITEFISH BAY | 414-964-2131
Nestled in the basement of the longstanding Whitefish Bay shop, this toy store feels like a throwback to a simpler time. But the assortment of everything from activity books to crafts to toys is totally up to date.
Gifts & More
Beans & Barley
1901 E. NORTH AVE. | 414-278-7878
This food market/restaurant also has lots of gifts! There’s an outstanding array of items for cat lovers, including mugs and dish towels proclaiming the superiority of felines. And for cat-agnostics, there are notebooks, puzzles, candles and much more.
Brew City Brand
400 N. WATER ST. | 414-220-9075
Looking for a gift for a Milwaukee superfan? The fun and colorful t-shirts, sweatshirts and gifts from Brew City are the perfect way to show off your Milwaukee pride.
Broadway Paper ⬤
191 N. BROADWAY | 414-277-7699
For anyone who enjoys putting handwritten words on paper, this is your spot. You’ll find beautiful stationery and notebooks, plus greeting cards for any and every occasion.
Bronzeville Collective ⬤⬤
2236 N. MARTIN LUTHER KING JR. DR. | 414-253-2490
Shop goods from Black-, brown- and queer-owned businesses – like Indigo Thyme bar soap and Greenhaven Home Essentials natural cleaning products – with a stop at the new location of this shopping collective.
Historic Milwaukee Store
235 E. MICHIGAN ST. | 414-277-7795
As one might expect, this is the place to find books about Milwaukee’s history. But the assortment doesn’t stop there – the shop also carries Frank Lloyd Wright-designed pillows, tea towels and more, plus plenty of Milwaukee-themed trinkets.
Mixed Bag ⬤
322 E. SILVER SPRING DR., WHITEFISH BAY
The name says it all: this store has a wide variety of curios and gifts from local and Midwest brands. Need a new lunch box? They have it. A weighted eye pillow? Yup. A bunch of small items for a gift basket? You already know they do.
Mooi ⬤
7600 HARWOOD AVE., WAUWATOSA | 414-897-8546
This store has a curated collection of seasonal goodies, so no matter what time of year you stop in, you can find gifts and decor for the upcoming holiday.
Sherman Phoenix Marketplace ⬤⬤
3536 W. FOND DU LAC AVE. | 262-228-6021
Buy a sweatshirt from Classic streetwear, eat fries from Fully Loaded and support the over 25 other small businesses, all in one visit.
The Flower Lady ⬤
1417 UNDERWOOD AVE., WAUWATOSA | 414-259-0999
This pretty flower shop has a decidedly ladylike feel to it, and offers an unusual assortment of jewelry, knickknacks, scented candles and soaps, all with a feminine twist. Stop in during the holiday season to pick up a new ornament or decoration for your home.
