Meet Milwaukee’s Expert of the Month: Dave Cook

Meet Milwaukee’s Expert of the Month: Dave Cook

Feldco’s Dave Cook talks about the latest in windows and siding.

Dave Cook; Photo by Boutique Photographer Linda Smallpage

For over two decades, Dave Cook has been a trusted presence at Feldco Home Renewal. A staple in Feldco’s commercials, his long-running onscreen presence has kept viewers singing along to the jingle that closes every spot. But he’s more than a TV personality. As a licensed contractor, he is an integral part of Feldco’s continued growth. We asked him to share his expertise with homeowners.

What are the latest trends in windows?

Energy efficiency continues to be the top priority for homeowners. Advances in materials and construction have made today’s windows far more effective at maintaining comfort while also reducing energy costs.

Design preferences continue to shift. We’ve seen a growing demand for bolder, more modern color choices. Darker palettes, including black-framed windows and deep blue or charcoal siding, are increasingly popular.

What sets Feldco apart in the industry?

Our longevity and commitment to our customers and their communities. With 50 years in business, Feldco has built a reputation for reliability in an industry where long-term success is far from guaranteed. Operating with a customer-first philosophy, we strive to exceed expectations and delight homeowners at every step of the process. 

Feldco
401 W. Boden St.
414-259-1400
4feldco.com


This story is part of Milwaukee Magazine’s March 2026 issue.

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