Insomnia Cookies Is Opening a New Location in the Deer District

Milwaukee’s Deer District, home of the Bucks, welcomes a new Insomnia Cookies location for Spring 2020.

Picture this: It’s midnight. and you’re walking down the streets of Deer District after a Bucks game. You’ve worked up an appetite cheering for your favorite team and now all you want is a decadent, warm cookie. Alas, you head home defeated because there’s no place to get said cookies at such an hour. Well, fear not fellow insomniacs, for your woes have been answered. Coming in Spring 2020, Insomnia Cookies will be opening a new location in the Deer District.

With two other locations on the East side near UW-Milwaukee and Bay View near Marquette (college students aren’t the only ones who want cookies at 3 a.m., you know), Insomnia Cookies will be adding their third location in the buzzing Deer District neighborhood.

“Our third Milwaukee location in the Deer District will expand our ability to deliver warm, delicious cookies to our Insomniacs in the greater Milwaukee area,” said Insomnia Cookies’ Chief Marketing Officer, Tom Carusona, in a press release on Wednesday.

Their newest location will offer all of their famous cookies, ice cream, Cookiewiches, cookie cakes and brownies that you’ve come to know and love — and of course milk (we can’t forget about the milk)!

Insomniacs will soon have the chance to get their cookie fix at the new location from 9 a.m. to 3 a.m. on weekdays and 11 a.m. to 3 a.m. on weekends.

So, while in the Deer District this spring, keep your eyes peeled (and your stomachs ready) for the purple, luminescent glow of an Insomnia Cookies sign. 



Allie is an Editorial Intern at Milwaukee Magazine. She is a senior at UW-Milwaukee studying Creative Writing and Journalism. You can follow her on Instagram at @alliehabck