Danielle Bly has a big corporate job in a casual city. As the vice president of supplier diversity for WEC Energy Group, she spends her days shuffling between meetings and a lot of evenings at gala events around Milwaukee – or in a high school gym cheering on her two kids at sporting events. So when she’s getting dressed, she’s looking for something professional, comfortable and most of all stylish. “I like to call it casual corporate chic, or maybe it’s just Danielle chic,” Bly jokes. “I keep it classic and elegant, but with a slight edge.”
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Casual Bly-Day
This look is Bly’s interpretation of casual Friday, her favorite day of the week to get dressed for work. She loves to pair a hoodie with a blazer or statement jeans with a blouse and a pump. These funky Steve Madden heels feature newsprint on top of clear vinyl.

Whoa, it’s Faux
Dressing up this pink J. Crew cashmere sweater is a striking Oxford collar. The versatile accessory doesn’t come with sleeves; it just tacks on under the top, adding lots of style without any unwanted bulkiness.
The Glasses
“They’re a necessity, so they will be an accessory,” Bly says. She reckons she owns about 20 pairs – each more unique than the last. She’s especially fond of frames with bright colors or bold shapes, like these aviators from Valley Eyewear (valleyeyewear.com). One of her favorite spots to source frames locally is Optix On Downer (2567 N. Downer Ave.).

Follow Along
When you dress as cool as Bly does, you get questions. “People always want to know where to get that from,” Bly says. So she started The BlyLife Style blog (theblylifestyle.com) to share her outfits as well as the sources of her clothes and accessories. For example, if you’re looking for these cuffed jeans, you’ll find them from the Black- and female-owned online boutique meowandbarksboutique.com.