This New Home Design Store In Riverwest Believes ‘More is More’

Ebb & Flow Design Co. brings maximalism to Milwaukee.

Photo courtesy of Ebb & Flow Design Co.

Goodbye to the days of millennial gray and monochromatic home decor, and hello to maximalism. “More is more” is how owner Claire Osterman describes the aesthetic of her new Riverwest design store, Ebb & Flow Design Co

Osterman was working at a non-profit in Portland, Oregon when she decided to go back to school and follow her passion for interior design. In her online classes, she daydreamed about opening a store in Milwaukee, her hometown. 

“I wanted to have a store where people could experience beautiful products and have a space where they feel like they can access interior design,” said Osterman. 


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For Osterman, design is personal and a way to build community. All of the furniture in the store was built by Joe Osterman, Claire’s husband and business partner, making it a one-of-a-kind experience. And, through both local and international brands, she has accumulated a stock of products that can help in amping up spaces that her clients already love. 

An “accessible design” mission means Ebb & Flow encourages its customers to learn about design principles, and to express themselves in their homes. This includes hosting design events at Ebb & Flow, beginning with a Color Theory Workshop on June 22. Osterman also offers interior design services to clients, starting at $60.

“It’s important for me in all of the work that I do that I’m teaching design along the way, so people feel like they have tools for years to come.” 

The grand opening of Ebb & Flow will take place this Friday, June 2, at 906 E. Center St. For more information, visit Ebb & Flow at