Harley-Davidson Museum’s Black Friday Beer Fest

Ditch the malls on Black Friday and drink up at the Harley-Davidson Museum.

Is there such a thing as too many beer festivals in the city dubbed Brew City? I think not. And, if it’s an excuse to avoid that the cultural abomination that is Black Friday, then it is most certainty time well spent.

With new craft breweries popping up as fast as fresh ink in Bay View, The Black Friday Beer Festival at the Harley-Davidson Museum will bring together local and regional craft breweries so you can see how they all stack up.

Event details are: Friday, Nov. 27, 4-7 p.m. at The Garage (400 W. Canal St.). Tickets are $40 or $60 for VIP, which includes a 3 p.m. entry, a ticket to the Museum, koozie, bottle opener and the coveted pretzel necklace. Enjoy music, raffles (including a H-D Leather Jacket giveaway), Hammerschlagen®, bar games and food available for purchase.

The best part about beer festivals is the opportunity to try something new. Many of the participating breweries will offer seasonal and limited-release brews. There will be more than 30 different breweries on hand from Chicago to Oregon, each sampling three different varieties. Of course Milwaukee is making a strong showing with Brenner Brewing, Lakefront, MKE Brewing Co., Water St. Brewery, Sprecher, Horny Goat Brewing, St. Francis Brewery and more.

A few intriguing brews to sample:

  • Milwaukee Brewing Company – Sasquash Sweet Potato Pumpkin Porter
  • Sprecher Brewery – Sloth Brown Ale
  • Big Bay Brewing Company – Hop Around Imperial Red Ale
  • O’so Brewing Company – Hop Whoopin
  • Wisconsin Brewing Company – Electro-Shock TherHOPy
  • Horny Goat Brewing Company – Chocolate Peanut Butter Porter
  • Burning Brothers – PYRO Pale Ale
  • Door County Brewing Company – Silurian Stout
  • Capital Brewery – Ghostship
  • Abita – Christmas
  • Mobcraft Brewery – Batshit Crazy

I must warn you that these breweries and beers are subject to change based on availability, but with such a wide range of breweries and brews, you will be sure to find something you like. And I might offend some serious beer drinkers, but if you need a crisp palate cleanser, the Pear Cider from Island Orchard is dry and delectable.

For a full list of participating breweries, see the event website. Click here to purchase tickets.

Finally, if you must shop on Black Friday, The Shop at the museum will be open and has plenty of Harley-Davidson commemorative glassware for the new frothy delights you are sure to discover.



Jenna Kashou is a writer, storyteller and journalist specializing in lifestyle and culture feature writing for print and web. She is a frequent contributor to Milwaukee Magazine, MKE Lifestyle Magazine, The Business Journal and more. She was chosen as the fifth writer in residence at the historic Pfister Hotel where she wrote about and photographed guests and events. A Milwaukee native, Kashou has lived abroad and visited far-flung locales like Greece, Portugal, Spain, Brazil, and Argentina. She has always had an enormous sense of pride for her hometown and spreads this Milwaukee love everywhere she goes.