Greige Patisserie Opens in Walker’s Point

Here’s why they’ll be staying open late.

With two cases of baked goods and sophisticated pastries, Greige Patisserie (408 W. Florida St.) held its grand opening Saturday, July 21. The shop occupies a ground-level space inside the Brix Building, a block east of Iron Horse Hotel. (The word “greige” refers to undyed fabric or yarn.)

Owner Jessica Reinhardtsen, a WCTC grad who most recently worked in the pastry kitchen at the Kimpton Journeyman Hotel’s Tre Rivali, hopes to make Greige a stopping point for evening dessert and a drink ‒ not just coffee, but wine and tap cocktails created by Bittercube. Hence, evening hours that extend to 9 p.m. during the week and 11 p.m. on weekends. 

On the bakery side, there are breakfast-type sweets like cinnamon rolls, coffeecake muffins, chocolate croissants and scones, as well as huge biscotti, peanut butter cookies, black-and-white shortbread and lemon bars ($3-$5.50).

Cookies, bars and such at Greige

In Reinhardtsen’s pastisserie case, six flavors of macarons ($2.50 each) were displayed in the case – espresso, pistachio, lemon, vanilla, lavender-pomegranate and Earl Grey with toasted coconut. Her more elaborate pastries will change. This week, you’ll find chocolate, stout and salted caramel mousse cake ($12); lemon meringue tart ($8); key lime tart ($9); black sesame and matcha entremet ($12); strawberry hibiscus tart ($10); banana split verrine ($10) and many others.

The shop also accepts custom orders for everything from breakfast pastries, cookies and cupcakes to petit fours, cakes and intricate desserts for weddings, birthday parties, showers and the like.

Hours: Mon-Thurs 6 a.m.-9 p.m.; Fri 6 a.m.-11 p.m.; Sat 7 a.m.-11 p.m. Closed Sundays.



Ann Christenson has covered dining for Milwaukee Magazine since 1997. She was raised on a diet of casseroles that started with a pound of ground beef and a can of Campbell's soup. Feel free to share any casserole recipes with her.