Dairyland Is Exiting 3rd Street Market Hall

Dairyland Is Exiting 3rd Street Market Hall

Get your burgers and custard before it’s gone.

Rotten news: After this month, Dairyland – the great emporium of burgers, chicken sandwiches and scratch-made frozen custard – will no longer operate at 3rd Street Market Hall (275 W. Wisconsin Ave.).

That isn’t by choice, says co-founder Kurt Fogle. Dairyland and its sister business Mid-Way Bakery were asked to leave by the market hall’s operators, he says.

The businesses’ last day will likely be June 28.  


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“We told our staff yesterday, and they’re all troopers,” says Fogle. “We built this thing together, and [they] will stick with us to the end.”

Dairyland and Mid-Way Bakery were the market hall’s first signed tenants in spring of 2021 and have anchored the space since its opening in early 2022. Fogle’s business partners include his wife/pastry chef Katie Fogle and his longtime friend/fellow chef Joe McCormick.

The two businesses will be replaced by Bebe Zito, which has three locations in the Minneapolis area. The business serves burgers, chicken sandwiches and small-batch, hand-crafted ice cream. It may open this summer.

As for the future of Dairyland, Fogle, who’s also a culinary instructor at MATC, says it’s very much unclear: “We don’t have the resources to open another restaurant, but we’ve survived a lot to make this thing hang around, and we’re gonna try.”

Ann Christenson has covered dining for Milwaukee Magazine since 1997. She was raised on a diet of casseroles that started with a pound of ground beef and a can of Campbell's soup. Feel free to share any casserole recipes with her.