The 411 on what it is, what it does and who it’s for

What is CBD? Cannabidiol. Derived from hemp, the compound is low in the psychoactive tetrahydrocannabinol (THC), and it’s an anecdotally effective medical sidekick. Marijuana, conversely, is high in THC and low in CBD.

Is it legal?

Yes, with restrictions. While CBD levels in products are unregulated, state-certified hemp growers and processors are required to keep THC levels below 0.3 percent – too low to get high. Sellers don’t need state approval, so grocers and gas stations alike are free to peddle oils, lotions and edibles – as well as infused liquors or beers (like those crafted by Madison’s Great Dane Pub and Brewery) and coffees (found at Hemp World Café in Riverwest or Outpost Natural Foods).


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This article is taken from our May 2019 cover story, How to Live Your Healthiest Life


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CBD capsules sold at Outpost Natural Foods

What’s the effect?

Medical College of Wisconsin Professor Cecilia Hillard says CBD has been shown to be an effective anti-inflammatory, sleep aid and anxiety relief aid.

Jason Ranic, co-owner of Bay View’s Erth Dispensary, says 120 mg of CBD oil daily has successfully controlled his quivering heartbeat and replaced side effect-heavy medications.

But there’s still much we don’t know. Physicians are relatively uneducated regarding when to prescribe CBD, and how much. Worldwide, there are hundreds of ongoing clinical studies investigating possible benefits of CBD.

Should I give it to my dog or cat?

“Pets have ailments just like us,” says Jennifer Kawczynski, Erth Dispensary’s other owner. They include joint pain, epilepsy and separation anxiety. To treat them, Erth sells animal-specific pills and oils.

There isn’t much research regarding how effective CBD is on animals, but the American Kennel Club’s Canine Health Foundation is conducting a major study with results expected in late 2020.


“Feel Great” appeared in the May 2019 issue of Milwaukee Magazine.

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