The Brewery Running Series is back for its third year in Wisconsin, and it continues to grow.
Running a 5K is a fine pursuit on its own. Add a beer at the end of the run and it gets even better. That seems to be the recipe for success for the Brewery Running Series, casual runs that now take place in 10 states with one more (South Dakota) in the works. The runs are described as “5K-ish,” far from competitive, and they begin and end at a brewery (or occasionally a cidery).
“The response to our running series has been great,” said Sarah Lockwood, the Wisconsin race director for the group. “Our running series gives our participants reasons to visit breweries that they have always wanted to go to but have not had a chance to go. We like to promote the idea of Having Fun, Drinking Local and Giving Back. The Wisconsin Brewery Running Series not only promotes supporting the breweries, but we also donate 10% of all proceeds to local non-profits.”
The 2019 Wisconsin schedule includes 16 runs, which is six more than last year. It started with a trip to Third Space Brewing on April 20, and has a full slate of runs lasting until November. Six new locations — 3 Sheeps, Racine Brewing, Melms Brewing, Brewfinity Brewing, The Fermentorium and Lost Valley Cider Co. — were added this year.
“We wanted to do more runs and offer participants more breweries,” added Lockwood. “We also wanted to be truer to our name, Wisconsin Brewery Running Series. With that, I began to reach out to brewers outside of the Milwaukee area.”
The Brewery Running Series started in Minnesota in 2012 at Fulton Brewery in Minneapolis. Founders Morgan Jappe and Nate Herrington wanted to create something fun that could give back to the community. A portion of the $30 fee for each race goes to a non-profit. Heading into 2019, the group estimates it has donated $110,162 to charity and that approximately 47,087 beers have been consumed in the process.
In just two full seasons, the Wisconsin chapter has amassed nearly $3,000 and claims 1,565 beers consumed. It’s a safe bet that the locals will significantly add to that total in 2019.
2019 Wisconsin Brewery Running Series Schedule
April 27: The Fermentorium (7481 State Road 60, Cedarburg)
May 4: MobCraft (505 S. 5th St.)
May 11: Karben4 Brewing (3698 Kinsman Blvd., Madison)
May 18: Explorium Brewpub (5300 S. 76th St.)
June 1: Component Brewing (2018 S. 1st St.)
June 22: Raised Grain Brewing (1725 Dolphin Dr., Waukesha)
July 13: Lakefront Brewery (1872 N. Commerce St.)
July 27: Racine Brewing (303 Main St., Racine)
August 10: Westallion Brewing (1825 S. 72nd St.)
August 24: Big Head Brewing (6204 W. State St.)
September 14: Melms Brewing (418 Merton Ave., Hartland)
September 28: Lost Valley Cider Co. (408 W. Florida St.)
October 12: Brewfinity Brewing (N58 W39800 Industrial Rd., Oconomowoc)
October 26: 3 Sheeps Brewing (1837 North Ave., Sheboygan)
November 9: Big Head Brewing (6204 W. State St.)
Note: All runs begin at noon.