Boswell Book Company Is Delivering Literature and Offering Curbside Pickup

This is a creative way of adapting during a time of social distancing.

Boswell Book Company is adapting its business to the new Coronavirus guidelines that are drastically challenging local retailers across the city. The local bookseller is now offering to deliver books to addresses in the Milwaukee metro area. You can place book orders online or call them in, and they can deliver south to Bay View and north to Shorewood and Whitefish Bay, and sometimes further if possible.

“I just delivered six packages to Tosa,” said Boswell proprietor Daniel Goldin on Wednesday afternoon, as Boswell employees are working to make this new system successful.

If your address is too far outside metro Milwaukee, they will still send the books through media mail. And they are also offering curbside pickup as another method for the proliferation of drive-by literature. You place your order, call when you arrive, and they will leave the books next to your car for you to grab.

Another aspect of Boswell hit by Coronavirus is its frequent live events with authors. Talks and forums have been cancelled across the board over the upcoming weeks, and Goldin is trying to preserve Boswell’s role in promoting these events. 

“We’re trying to take our knowledge that normally people would get by coming into the store, looking at displayed, and talking to booksellers and try to push it out to folks,” he said.

These include daily blog posts, their newsletter and plans to up their online interviews with authors and other book-related features.

These new policies allow Boswell to continue working through requirements that groups are limited to less than ten people, but the uncertainty of the situation means they will likely have to adapt further soon.

“I have friends who were doing something like this, and then they got a shelter-in-place order, and they couldn’t do it anymore,” he said. “It’s changing so fast, every policy we have is good for a day.”



Archer is the managing editor at Milwaukee Magazine. Some say he is a great warrior and prophet, a man of boundless sight in a world gone blind, a denizen of truth and goodness, a beacon of hope shining bright in this dark world. Others say he smells like cheese.