Anodyne Coffee Roasting Co. plans to establish a Milwaukee ownership group as part of the FairWave Specialty Coffee Collective. Anodyne, which was founded in 1999, is the first Wisconsin coffee roaster to join the Kansas City, Missouri-based collective of specialty coffee brands operating together.
“As a local brand, we will stay true to our customers while leveraging FairWave’s resources,” Anodyne’s Steve Kessler said. “At the end of the day, we are still Anodyne Roasting Co. with the same great team and coffee.”
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With FairWave’s support, Anodyne will continue to operate its cafés and provide the same wholesale product offerings. All pizza services will continue as usual at Anodyne’s Bay View location, and events and celebrations will take place as scheduled at the Walker’s Point site. Anodyne will also continue serving customers as usual at its Milwaukee Public Market and Wauwatosa locations.
All of Anodyne’s employees will remain in their current positions.
Anodyne’s leadership team of Kessler, Nolan Truttschel, Laura Lown and Stephanie Burton will serve as FairWave’s local Milwaukee ownership group. Matt McClutchy and Lacee Perry, owners of Anodyne, will become partial owners in FairWave through this transition.
“With more than two decades of experience in the specialty coffee industry, Anodyne is bringing a wealth of talent and experience to the collective,” said Joe Marrocco, vice president of coffee sourcing and product development at FairWave. “Milwaukee has a strong sense of community with a vibrant food and beverage scene, and we couldn’t be happier to launch in this market with such an incredible partner.”
FairWave Coffee Collective began as a consolidation of two Kansas City companies, Messenger Coffee and The Roasterie. The collective has been expanding in the Midwest and acquired a pair of Minneapolis-based sister companies, Folly Coffee Roasters and Philtera Cold Brewed Coffees, last month.
The addition of Anodyne brings the total number of companies under the FairWave banner to ten. The others operate in Minnesota (Minneapolis-St. Paul and Rochester) and the Kansas City area.
In becoming part of the collective, Anodyne will be able to take advantage of FairWave’s marketing and technology resources and best practices from other brands in the Collective. FairWave’s stated mission is to enhance local coffee brands in their respective markets so that the brands truly stay local and remain a part of the communities in which they operate.
