For nearly 30 years, the TYME machine was a beloved Wisconsin ATM brand, until it disappeared from the banking landscape in 2004. Now, Landmark Credit Union is bringing TYME back to Southeastern Wisconsin as it launches its new TYME Advanced ATMs across its branch network.
In 1975, when TYME machines were first developed in Milwaukee, they were one of the leading shared electronic funds transfer networks in the country. The TYME name was short for “Take Your Money Everywhere” and the automated teller machines became ubiquitous in the state. TYME merged with the Pulse Network in 2002 and the TYME brand was retired.
“As we were planning to upgrade the ATMs in our branches with next gen ATMs, we knew we wanted them to be distinctive both from a visual and brand perspective and easily identifiable by our members,” said Brian Melter, Landmark Credit Union’s Chief Experience Officer. “We decided to pursue TYME because it was a part of the fabric of Wisconsin and was an engaging way to bring back an iconic brand while also showcasing the latest ATM technology.”
Landmark Credit Union management felt bringing back TYME machines would “spark great memories that would make visiting a Landmark Credit Union branch and using these machines a bit more fun,” Melter said.
It’s time to pick your Milwaukee favorites for the year!
While many Landmark Credit Union members have shifted to digital and mobile banking, each month Landmark branches process more than 100,000 ATM transactions with millions of dollars being deposited and withdrawn.
The new TYME Advanced ATMs found at Landmark Credit Union will feature modern technology and outside of the name aren’t much like the outdated, green-screen TYME machines of the past.
During the next six months, the current ATMs at every Landmark branch will be replaced with TYME Advanced ATMs. Some branches will receive additional machines in their drive-thru lanes and lobbies.
Three advanced ATMs were installed at Landmark Credit Union’s Oak Creek branch at 8129 S. Howell Ave. in mid-September as part of a soft launch. They were kept incognito without TYME branding, but as of Friday those machines will sport the TYME brand.
Beginning on Oct. 25, three TYME Advanced ATMs will be installed at the Germantown branch. In November, eight Landmark Credit Union locations will receive their TYME machines: Oconomowoc; West Bend; Milwaukee’s Bay View neighborhood; two Brookfield locations; Burlington; and two Racine spots.
In December, another branch in Racine as well as ones in Juneau, West Milwaukee and Milwaukee will get their TYME Advanced ATMs.
The branch and ATM Locator at landmarkcu.com will show where TYME Advanced ATMs have been installed as the rollout continues into 2023 with all remaining branches scheduled to receive the updated machines.
