Aaron Rodgers Just Launched the IMDb for Sports

Aaron Rodgers: Quarterback, “Jeopardy!” host and now co-creator of a sports media platform

Green Bay Packers quarterback and reigning NFL MVP Aaron Rodgers, along with long-time friend and actor Ryan Rottman, have launched a new IMDb-style digital platform focused on sports.

The site provides sports fans and professionals with in-depth athlete profiles featuring their personal interests, business ventures, charitable endeavors, and career statistics, along with agent and management contact information.

The new platform, called Online Sports Database, or OSDB, launched Tuesday at OSDBsports.com.

The OSDB site is designed to provide richer sports information, in one destination, while also creating a clearer connective path to the athletes’ representatives.

Rodgers, together with his partners in the endeavor, saw the need for an IMDb-style sports site that gives athletes a clearing house to highlight their off-field interests and the ability to better connect with prospective business opportunities. IMDb, launched in 1990, is an online database of films, television programs, home videos, video games and streaming content.

“OSDB is a premiere digital sports database and growing daily,” Rodgers said. “At OSDB, you’ll find stats, breaking news, human interest stories and personal information on your favorite athletes.”

The platform went live with a complete roster of NFL, MLB and NBA athlete profiles. It also has an editorial arm, which will regularly publish content that’s exclusive to the site.

In advance of its launch, OSDB raised $2.5 million in funding that will help the platform expand its offerings in the coming months to include NHL, soccer, UFC, WNBA, PGA, LPGA, cricket and E-Sports, while adding features such as college, high school and retired athlete profiles, historical data and sports betting insights, as well as subscription services.

“Athletes are the biggest influencers,” said Rottman, who is known for his role as Joey Colvin on the TeenNick series Gigantic. “As brands and advertisers look to forge relationships, OSDB provides a one-stop-shop where they can have contact with the people who build those relationships on behalf of these athletes.”

Nate Raabe, managing partner at California-based Rx3 Growth Partners, is a founding investor of the project along with Rodgers and Rottman.

Seed investors include Sterling “Steelo” Brim, co-host and producer of MTV’s Ridiculousness; John Cerasani of Chicago-based venture capital firm Glencrest Global, John C. White and Schiefer ChopShop, an Irvine, California-based firm that also serves as OSDB’s technology partner.

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Rich Rovito is a freelance writer for Milwaukee Magazine.