Going to the head of the class as the new spokesperson for
Wallflower Denim is none other than Jenna Ushkowitz, who plays Tina Cohen-Chang
on the hit television show, “Glee.” The Jenna Ushkowitz Wallflower Vintage Denim Collection is the result of
this fashionable alliance. On
Saturday, Aug. 25, Jenna will be making a stop at Boston Store’s Southridge location to help celebrate the grand re-opening of its complete renovation, and
unveil the latest looks from the collection in a runway fashion show that will
be open to the public. The collection will available exclusively at the
Southridge Boston Store, and bostonstore.com starting that very day! It will roll out to the entire Bon-Ton
Stores chain and surrounding Boston Store locations on Sept. 19.
Ms. Ushkowitz, will host the back to school fashion show
starting at noon, which will feature her new Vintage Denim collection pieces. What can be cooler than that you
ask? How about 12 lucky local
teens that will be selected to appear as models in the fashion show? Young ladies between the ages of 12 and
19 are invited to submit a casting application for the chance to win a spot on
the catwalk for the big event! Casting applications are available at bostonstore.com. Search word
Wallflower. Download the
application, attach a current photo and show up at the live casting, hosted by
KISS-FM’s Alley Faith on Wednesday, Aug. 22 from 4-6p.m.
Wallflower jeans are leading the way in junior’s denim and
have everything from comfortable basics to the latest in fashion forward
styles. With an attitude of
youthful self-expression, the Wallflower jeans girl is fun, modern, hip and
loves a great pair of jeans that really work in her wardrobe – and reflect her
personality!
Stop by and see Jenna as she makes a very personal
appearance to host the fabulous runway show and meet and greet fans from her
hit television series “Glee”. Following
the show, Jenna will meet and greet customers in the store. Guests who purchase more than $35 of the Wallflower brand will be able to meet Jenna and receive an autographed
photo. Ten percent of sales from all Wallflower purchases made on Aug. 25
will be donated to Stomp Out Bullying to support Boston Store’s Back to School
campaign.
To add to all the hoopla, Boston Store celebrates completion
of its renovated store at Southridge Mall on Wednesday, Aug. 22. The store renovation began in October
2011 and has been remodeled and redesigned, creating a state-of-the-art
shopping experience. The grand opening
celebration will begin with a ribbon-cutting ceremony at 9:45 a.m. featuring
special guest speakers John Hermes, Greendale Village president, and Steve
Byers, executive vice president of stores for The Bon-Ton Stores. The grand opening celebration will continue through Tuesday,
Aug. 28.
“We are very excited to announce the completion of this
Boston Store renovation,” stated Brendan Hoffman, president and CEO for The
Bon-Ton Stores, Inc. “This has been an extensive project, but well-worth the
wait as we look forward to offering our customers a rejuvenated shopping
experience with a fantastic assortment of merchandise.”
The new store will provide a shopper-friendly environment
with an open floor plan, updated lighting with the newest energy-saving technology,
spacious fitting rooms, wide aisles and customer seating areas. Two self-serve
kiosks will be located in the store with complete web access to
bostonstore.com for customers to browse or shop online with complimentary
standard shipping.
The store will offer new brands in ladies’ sportswear such
as Anne Klein, Jessica Simpson, Kensie and Romeo & Juliet. In men’s sportswear, the store will offer Tommy Bahama, Nautica, Polo and Kenneth Cole to name a few. The
Shoe Salon is spectacular and is double in size, showcasing many new styles and
brands, including Vince Camuto, Coach, Michael Kors, Steve Madden and
Fergalicious.
In addition to the ribbon-cutting ceremony, customers will
enjoy live music and the first 1000 customers that day will receive a
complimentary gift. All cosmetics
brands, including the newly added Clarins brand, will offer complimentary
makeovers and special gifts for the grand opening. Guests may enter to win
exciting prizes: a pair of Packers tickets, diamond earrings and a $1,000
shopping spree.
Wednesday Aug. 22 is the live casting for the show from 4-6 p.m., and the fashion show will be held on Saturday Aug, 25 at
12 p.m. Both events will be
held at Boston Store, Southridge Mall, located at 300 S. 76th St., Greendale. See
you all there!
