Superheroes Among Us

Superheroes Among Us

An outfit can affect your attitude just as much as a cape can turn you into a superhero. It’s true – there’s even research to prove it. A recent study led by Robin S. Rosenberg revealed that assuming the role of a superhero – now matter how – increases the likelihood of acting more heroically in real life. This phenomenon is known as “The Cape Effect.”  The Milwaukee Mag staff spotted a caped Superman on Wisconsin Avenue back in July. BuyCostumes.com caught wind and ran a promotion to find the most altruistic everyday superhero among us. Over the past month,…

An outfit can affect your attitude just as much as a cape can turn you into a superhero. It’s true – there’s even research to prove it. A recent study led by Robin S. Rosenberg revealed that assuming the role of a superhero – now matter how – increases the likelihood of acting more heroically in real life. This phenomenon is known as “The Cape Effect.” 

The Milwaukee Mag staff spotted a caped Superman on Wisconsin Avenue back in July.

BuyCostumes.com caught wind and ran a promotion to find the most altruistic everyday superhero among us. Over the past month, contestants have been uploading pictures and videos committing a random act of heroism to the BuyCostumes.com Facebook page. The winner, to be announced this week, will receive $1,000 cash and a closetful of costumes from  – just in time for Halloween.



In the spirit of Halloween and costumed acts of kindness, let’s keep the contest going. I challenge you all to channel your inner superhero (donning a cape is optional) so we can create a community of everyday superheroes.

To view the gallery of contest submissions, click here. Check back next week to meet the winner of the BuyCostumes Everyday Superhero Award.

Hey you! Follow me on Twitter @jkashou and search #GirlAboutTown to stay on top of what’s happening around town.

Main image via Shutterstock.

Jenna Kashou is a writer, storyteller and journalist specializing in lifestyle and culture feature writing for print and web. She is a frequent contributor to Milwaukee Magazine, MKE Lifestyle Magazine, The Business Journal and more. She was chosen as the fifth writer in residence at the historic Pfister Hotel where she wrote about and photographed guests and events. A Milwaukee native, Kashou has lived abroad and visited far-flung locales like Greece, Portugal, Spain, Brazil, and Argentina. She has always had an enormous sense of pride for her hometown and spreads this Milwaukee love everywhere she goes.