For local entrepreneur Rob Kessler, NEWD Brand Clothing was born in 2006 after a few years of tinkering on his initial concept. With complete dedication and energy, he would soon be selling his ultra comfortable tee- shirt line in stores and boutiques throughout the Milwaukee region. According to Mr. Kessler, “I never thought I would be a clothing guy, but it turns out I love it and wake up everyday excited about the days challenges.” Keeping the business a family affair, his mother Chris is now an integral part of the trade side of things. She handles all of the financial end as well as the inventory, which frees up time for Kessler to expand the line and get his product into new stores.
In addition to the clothing line, NEWD Custom Printing has also become a fundamental part of the company. Infusing the business with some fashion savvy, they do more than just print your duds, they will help you through every step of the process to ensure that the clothing they print for you becomes more than just another tee-shirt in your wardrobe.
Congratulations to Rob and all the great people at NEWD who help make Milwaukee a creative entrepreneurial environment, by taking ideas and turning them into reality. 5 years is an eternity in the fashion business, and this company is sure to have many more milestones to celebrate in the future.
If you’d like to keep your money local, go ahead and buy NEWD Clothing at your favorite neighborhood boutique for family and friends this holiday season. For a list of retailers and photo’s of recent designs, please visit newdclothing.com.
Pictures of the 5 year celebration at the Irish REC Room, on Old World Third Street provided by krygphotography.com.
