BREAKING: To raise awareness for men’s health issues Ads VP Mike Wojo will undergo a LIVE prostate exam during our game this Saturday night!
— Milwaukee Admirals (@mkeadmirals) November 13, 2014
It’s not every day you get to go to a sporting event and witness a prostate exam. But if you’ve ever wanted to, Saturday is your day.
Charlie Larson, the Milwaukee Admirals’ vice president of communications, confirms that yes, the team’s Vice President of Business Development Mike Wojciechowski will undergo a prostate exam during the first break in game action after 10 minutes in the first period. The team is promoting the exam to raise awareness for men’s health, which is why Saturday’s game will also feature thousands of fake mustaches in honor of “Movember.”
The exam will take place in a radio booth during a TV commercial break, says Larson. There are only 70 seconds for those commercial breaks, so the team’s doctor, who’s performing the exam, will have to move quickly. But, Larson says, in leading up to the break, Wojciechowski could be waiting for a few minutes. “It might be a little chilly on his rear end,” he says.
“We’ll have cameras right on him,” Larson adds, with curtains surrounding Wojciechowski’s lower body. The exam will then be televised on the jumbotron and the television screens in the arena.
Live health examinations aren’t new, thanks to Katie Couric’s colonoscopy. But this will likely be the first featured on a jumbotron at a hockey game.
“Sometimes to raise awareness you have to take people out of your comfort zones,” says Larson.
It’s worth mentioning that Saturday’s game is also “camera night on ice,” which means one thing for Wojciechowski, but for fans it simply means they can take pictures with the Admirals players after the game.