Women of Distinction 2019: Lori Watt & Susan Kuhlenbeck

It is Milwaukee Magazine’s pleasure to introduce this special section featuring female business owners, financial and spiritual leaders, health care professionals, entrepreneurs, philanthropists and all-around glass-ceiling breakers!

Proof that Lori Watt and Susan Kuhlenbeck work well together is their 35-year business partnership with IAG Wealth Partners, a company built and growing on solid Christian principles. “When we’ve occasionally had different views on how to solve a problem, we listen and talk it through,” says Watt. “We always end up with a blend of each other’s insight.”

They bring the same “go deep” mantra to their clients: “We do holistic financial planning, which means we counsel them in every aspect of their lives, including working with second- and third-generation families,” says Kuhlenbeck.

“Our encouraging reminder to each other is to keep pedaling.” – Lori Watt and Susan Kuhlenbeck, IAG Wealth Partners

Q&A with Lori Watt & Susan Kuhlenbeck

How are you a force within your community?

Watt: “The world is full of opportunity. It’s especially important to me that we help guide our young people through many of life’s uncertainties. The more we, as successful adults, can inspire and encourage them by setting positive examples in our communities, the more gratifying it is to know that I can make a difference in developing strong, independent leaders for the future.”

Kuhlenbeck: “Our partnership has extended far beyond the walls of IAG. Throughout the years, we have served on multiple community and charitable boards, encouraged members of our team in their charitable and community endeavors, and collectively have raised money for causes that are near and dear to our hearts.”

What is your life purpose?

Watt: “To live a life that is continually strengthening my faith, my family and my business, so that I can influence and guide others to achieve all that God has planned for them.”

Kuhlenbeck: “To be a servant leader in all areas of my life and to make a positive difference in the lives of others. To empower others to have the confidence to fulfill their passions and achieve their dreams.”

Click Here to Read More of This Year’s Women of Distinction



A seasoned writer, and a former editor at Milwaukee Home & Fine Living, Kristine Hansen launched her wine-writing career in 2003, covering wine tourism, wine and food pairings, wine trends and quirky winemakers. Her wine-related articles have published in Wine Enthusiast, Sommelier Journal, Uncorked (an iPad-only magazine), FoodRepublic.com, CNN.com and Whole Living (a Martha Stewart publication). She's trekked through vineyards and chatted up winemakers in many regions, including Chile, Portugal, California (Napa, Sonoma and Central Coast), Canada, Oregon and France (Bordeaux and Burgundy). While picking out her favorite wine is kind of like asking which child you like best, she will admit to being a fan of Oregon Pinot Noir and even on a sub-zero winter day won't turn down a glass of zippy Marlborough Sauvignon Blanc.