Why I Love Milwaukee: This Brewers Coach Loves the Fans at Miller Park

When Brewers’ greats Prince Fielder, Cory Hart and Rickie Weeks were coming up to the big leagues, so was Coach Eddie. Now, only Ed Sedar, Craig Counsell and Ryan Braun are left with the Brew Crew.


WHO: Ed Sedar, 58, is an Illinois native but watched both the Packers and Brewers play at County Stadium as a boy. After a minor league playing career in the White Sox organization, “Coach Eddie” joined the Brewers’ farm system in 1992. Nowadays, you can find him coaching third base at Miller Park.

WHERE: Kelly’s Bleachers, 5218 W. Bluemound Rd. 



The cool thing about when I came up to the major leagues in 2007 is that was around the time we started bringing up Prince Fielder, Rickie Weeks, Ryan Braun, J.J. Hardy and all those guys I had coached in the minors. It was pretty cool to see them when they were just coming in, and now having seen them at the top of their profession.

My favorite part of it is the interaction with the players, getting them to be the best they can be. And then it was just a good feeling to get up to the show with them and experience Milwaukee from the inside, looking out.

Older players on visiting teams tell the younger ones, “We’re going to Miller Park. You know there’s going to be a big crowd.”

Between innings, third basemen will ask me, “Is it always like this?” They’re amazed at that stuff, how loud and packed it is every game here in Milwaukee. It seems like every year, we’re breaking records for attendance.

Sometimes Brewers fans can create an unbelievable feeling. I don’t understand it. This state, for whatever reason, loves this team.

As told to Adam Rogan

This story is part of Milwaukee Magazine‘s April issue. 

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Adam is a journalist who recently returned to his Wisconsin home after graduating from Drake University in December 2017. He interned with MilMag in the summer of 2015 and has been a continual contributor ever since. Follow him on social media @Could_Be_Rogan