What Is Potawatomi Hotel & Casino Spending $100 Million On?

A new era of entertainment is coming.

Potawatomi Hotel & Casino announced plans for a $100 million renovation project that will revolutionize the casino’s third floor and usher in a new era of entertainment at the sprawling complex in Milwaukee’s Menomonee Valley.

The project involves more than 120,000 square feet of space and will provide guests with new gaming, food and entertainment experiences.

“Since opening more than 30 years ago, Potawatomi Hotel & Casino has made it a priority to evolve and meet the needs of our guests,” property CEO and General Manager Dominic Ortiz said. “Not only will this elevate the brand, it will further our long-standing status as the premier entertainment destination in the region as the market becomes significantly more competitive. This is just the beginning. Additional exciting changes and new amenities are in store. The best is truly yet to come.”



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There will be more than 1,800 slot machine stations, including a new bar with 28 bar-top “slot seats,” a first for Potawatomi, and an array of 4K televisions. Guests will also find cashier stations and a brand-new Fire Keeper’s Club booth.

Potawatomi Hotel & Casino will also offer two new food and beverage options.

Rock & Brews, the restaurant brainchild of legendary musicians Paul Stanley and Gene Simmons from the rock band KISS, will open its newest location at Potawatomi Hotel & Casino, located just off the skywalk as guests enter the property. The establishment will feature a large variety of local and craft beers and will include a stage for live music.

Stanley and Simmons are scheduled to appear at a groundbreaking for the new restaurant on Friday.

Starbucks Coffee will make its debut at Potawatomi Hotel & Casino, across from Rock & Brews, off the skywalk entrance. It will be a full-service Starbucks location with both beverage and food options.

The property will also open three new “quick service” food and beverage stations where guests can grab a bite or have food delivered to their gaming station. A new gift and convenience shop will also provide an array of amenities.

A new and exclusive high-limit room is also in the works. The room will incorporate upscale décor and top-flight service, a craft bar, stage and a gourmet kitchen, featuring a brick oven.

The skywalk and entry area will be revamped to feature modern décor, LED lighting, video walls and sound system throughout the third floor.

“This project is another example of how we are continuing to invest in and better the communities that we call home,” Forest County Potawatomi Chairman Ned Daniels Jr. said. “We are excited to bring these new experiences to our guests and to continue our role as the top entertainment destination in Wisconsin.”

Construction on the renovation project is scheduled to be completed by spring 2023.

Greenfire Management Services of Milwaukee, a wholly-owned subsidiary of the Potawatomi Business Development Corporation, is teaming with Gilbane Building Services as the general contractors on the project. I-5 will serve as architect.



Rich Rovito is a freelance writer for Milwaukee Magazine.