Milwaukee’s vintage scene has been blossoming in the last few years, and it’s getting a moment in the spotlight this May. On Saturday, May 16, ten local shops will join more than 1,100 brick-and-mortar vintage stores nationwide for the second annual Vintage Store Day. The event was founded by three Chicago shop owners and aims to support local brick-and-mortar businesses
“Vintage Store Day has been a grassroots effort to unite vintage stores across the country,” says Emma Lewis, co-founder of Vintage Store Day.

It’s time to pick your Milwaukee favorites for the year!
Milwaukee is home to an eclectic blend of vintage stores, including collectives, antique stores and furniture stores. If you’ve never bought secondhand before, Vintage Store Day is a great day to start.
“Having a vintage storefront in Milwaukee is about uniting people through fashion, clothing and community,” says Maggie Solveson, owner of Plume. “Because each piece is as unique as the people who shop with us, you never know who you’ll meet or what you’ll find.”
1. Sardines Vintage Collective
2925 S. DELAWARE AVE., MILWAUKEE
Shop Sardine’s new selection of vintage goods and win a gift card while you’re at it. If you don’t win, you’ll still have some excellent vintage fashion in your closet.
2. Plume
3001 S. KINNICKINNIC AVE. #A, MILWAUKEE
To celebrate the day, Plume is offering a 16% discount in-store. With modern vintage clothes, gifts and home goods, there’s something for everybody.
3. To Hell & Back
700 S. 5TH ST., MILWAUKEE
Score 10% off all vintage in-store and earn a raffle entry with every purchase for a chance to win a gift card. This one is a solid stop for anyone making a day of the Fifth Street corridor.
4. On and On
1031 S. 5TH ST., MILWAUKEE
Stop by and shop from 40-plus different vendors at On and On. The store is going all out with storewide sales and a block party in collaboration with Urban Harvest, complete with live music.
5. Farm Girl Antiques
803 S. 5TH ST., MILWAUKEE
Find that statement piece for your home at Farm Girl Antiques. As of now, they haven’t announced any promotions for May 16, but don’t let that stop you from giving them a visit!
6. Duotone Modern
534 N. WATER ST., MILWAUKEE
Midcentury lovers, this one’s for you. Furnish and decorate your home with Duotone Modern, which is offering 15% off storewide, making it a great excuse to finally pull the trigger on that piece you’ve been eyeing.
7. Refresh Vintage
921 E. OGDEN AVE., MILWAUKEE
Whether it’s clothing or home decor, Refresh Vintage has you covered with one of the steeper discounts of the day – you can get 20% off all vintage items in-store.
8. ALL GOODS
8436 W. GREENFIELD AVE., WEST ALLIS
Heading west? Stop at All Goods in West Allis for a great selection of streetwear and vintage goods and get $5 off on all purchases.
9. Handsome Hound
3139B N. OAKLAND AVE., MILWAUKEE
Get something funky for your closet at Handsome Hound Vintage, where if you spend $20 or more, you’ll earn 30% off plus a raffle entry. This is one of the better deals of the day and worth the trip to the Shorewood area.
10. Lowwstock
2109 N. PROSPECT AVE., MILWAUKEE
Milwaukee’s newest vintage shop is celebrating its first Vintage Store Day with a free gift for every shopper. Stop in and see what the new kid on the block has to offer.
